Category: Featured
IAS & Twitter launch Tweet-level brand safety insights
https://secure.gravatar.com/avatar/1d9fb12e30c5a184fa087e56964345b8?s=80&d=mm&r=g
Brand Safety & SuitabilityFeaturedInsightsMobile & In-App

IAS & Twitter launch Tweet-level brand safety insights

IAS has teamed up with Twitter to offer marketers access to industry-leading brand safety and suitability measurement. There are 229 million active Twitter users worldwide. That’s 229 million potential opportunities for brands to connect with consumers. But with thousands of Tweets sent every second, how can marketers sift through the volume and noise to determine their ads are appearing in suitable environments?
January 26, 2023
Read more
Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments
https://secure.gravatar.com/avatar/1d9fb12e30c5a184fa087e56964345b8?s=80&d=mm&r=g
Brand Safety & SuitabilityContextual TargetingCTV & VideoFeaturedMobile & In-AppResearch

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?
January 10, 2023
Read more
1 2 … 4 5
Search

Hit enter to search or ESC to close