Outshine The Competition: Your Guide To A Sizzling Summer Campaign
Your guide to capturing high-intent shoppers throughout the full summer season.
Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads
Maximize ROI on Meta's Threads! IAS expands its AI-driven Content Block Lists to Threads feed, offering real-time, customized brand protection and industry-leading AI classification for confident scaling.
A Syllabus for Success: Winning the 2026 Back-to-School Market
When millions are spent on the Back-to-School season, the opportunity for brands is massive. We’ve developed "A Syllabus for Success: Winning the 2026 Back-to-School Market" to provide the data-driven insights needed to capture attention from the first research phase to...
What Winning Brands Do Differently on Social in 2026
In this environment, the brands winning on social aren't just spending more. They're operating smarter. They've made a fundamental shift in how they think about social media quality — and it's showing up in their results.
IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV
IAS is closing the transparency gap with IAS Total TV. This comprehensive suite of solutions is designed specifically to bring the clarity and accountability of linear broadcast to the streaming world.
Why Brand Safety on Social Is No Longer Enough
The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total...
Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage
When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...
How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control
When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by...
Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now in Open Beta
Protect your brand from low-quality AI-generated content—before and after the bid–with IAS Quality Sync and Context Control Avoidance.
Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
