Media Quality Report: 17th Edition
In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.
Category: Featured
Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency. But consumers are feeling the pain of misinformation too.
The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver
Data privacy is experiencing a major evolution. In fact, online privacy is a growing concern for consumers too, with 67% saying they’re more vigilant than ever when it comes to their data.
How Context Impacts the Back-to-School Consumer Shopping Experience and Multiplies ROI for Marketers
Back-to-school season is ramping up, with millions of students returning to school both in-person and virtually. It’s primetime for marketers to reach back-to-school shoppers, as sales before the school season are expected to reach $67.46 billion. Marketers are ready to make a big push this season – but brands need to optimize targeting strategies for these consumers who have dollars to spend.
Back-to-School Advertising Agenda: How context impacts the online consumer shopping experience
It’s not just students who are excited about the back-to-school season — the outlook for marketers is positive too. With U.S. sales expected to reach more than $67 billion this year, the back-to-school season offers massive opportunities for marketers looking to connect with their target audiences.
IAS & Mediaocean automate end-to-end campaign creation
Experience end-to-end campaign efficiency. As part of this partnership, IAS and Mediaocean now provide advertisers with a simplified campaign creation and reconciliation process through IAS Signal and Mediaocean Prisma buyer workflow.
IAS & Anzu bring media quality to in-game advertising
IAS is partnering with Anzu, a leading in-game advertising platform, bringing quality to gaming environments. Through this integration, IAS and Anzu are allowing advertisers to unlock access to sophisticated in-game measurement and transparency for advertisers.
Introducing Industry-Leading Media Quality for Pandora
IAS is expanding our media quality solutions to digital audio, bringing industry-leading ad verification and measurement to Pandora. Through this new solution for audio, IAS will now be able to measure audibility (audio ad measurement) and invalid traffic (IVT) on your Pandora ad placements.
IAS Cannes Lions Wrap Up
At this year's long-awaited festival, IAS led discussions exploring all things digital. Our programming featured top industry thought leaders who shared their unique perspectives on the current state of media quality. No worries if you didn't make it to the French Riviera this year— check out our panel recap for some of our favorite Cannes sound bites and highlights.