The Mind on The Stream
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IAS brings Viewability and Invalid Traffic Measurement to Criteo’s Commerce Media platform
How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs) have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than tripled its pre-pandemic total. In fact,...
Building an Unbreakable Brand
In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.
IAS announces updates to integration with Google for automated campaign management in Campaign Management 360
With the risk of human error and programmatic glitches, it's critical for marketers to find a time-saving solution that allows for flexibility throughout each campaign. How can marketers drive efficiencies without sacrificing control?
IAS earns TAG “Certified For Transparency” seal
At Integral Ad Science (IAS), trust and transparency are the foundations of our business. That’s why we’re excited to share that IAS has earned the “Certified for Transparency” seal from TAG (Trustworthy Accountability Group).
Driving ROI in Retail Media Networks
Retail Media Networks (RMNs) have become key pillars of digital advertising strategies — but how can marketers truly maximize their investments in the space to reach KPIs and drive tangible results?
IAS Total Media Quality now includes Brand Safety and Suitability Measurement for Google Video Partners
IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.
IAS & Anzu launch first-to-market in-game measurement solution
IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.
Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels
Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...
Introducing the industry’s first video-level brand suitability measurement for CTV
Improve campaign effectiveness and grow your brand with multimedia classification IAS has partnered with IRIS.TV to announce Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand suitability measurement for CTV, powered by IAS’s multimedia classification...
