Featured - Integral Ad Science

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Featured Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

In our latest research, IAS partnered with Tobii Pro Insight and HP to track consumer eyesight to investigate firsthand how HP ads perform when in-context versus out-of-context. Here's what we found.

June 23, 2022

Amplifying Media Quality in Digital Audio

Ad Fraud Featured Programmatic Research

Amplifying Media Quality in Digital Audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.

June 16, 2022

Brand Safety & Suitability Featured Insights Proprietary Platforms

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large.

June 16, 2022

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Contextual Targeting CTV & Video Featured Mobile & In-App Research Uncategorized

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Advertising in the age of misinformation Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning...

June 6, 2022

Featured Insights

Connect with IAS at Cannes

Join the IAS team as we reconvene in the French Riviera for this year’s long-awaited Cannes Lions Festival. All week long you can find us at the Tatiana Yacht, conveniently located in the Porte de Cannes. Come aboard for a meeting, networking, educational panels, and most importantly, some summer fun.

June 2, 2022

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Efficiency & Optimization Featured Programmatic

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...

June 1, 2022

Total Visibility™ is moving to IAS Signal

Efficiency & Optimization Featured Insights Programmatic

Total Visibility™ is moving to IAS Signal

Drive marketing outcomes with IAS’s Total Visibility™ Dashboard Optimize towards the most efficient and high-quality paths in-flight with IAS’s Total Visibility™; . Now you can access insight into the quality, supply path, and cost of programmatic ads in near real-time,...

May 25, 2022

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Contextual Targeting Featured Insights Programmatic

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

The currency of data is evolving in the digital advertising world. With context becoming more important than ever, we’re introducing our Control Panel – a suite of reporting and planning tools that Context Control Targeting clients can utilize as added value to both help plan and optimize their campaigns.

May 17, 2022

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Category: Featured

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Amplifying Media Quality in Digital Audio

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Connect with IAS at Cannes

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Total Visibility™ is moving to IAS Signal

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

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