Biden’s Big Bet Earlier this month, Democratic nominee Joe Biden made headlines with his $280 million ad buy launching in September. It is the largest buy of any candidate in the 2020 race so far. While a greater part of...
IAS and Pinterest have partnered to provide transparency into how ad campaigns are performing by measuring Viewability and Invalid Traffic
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.
Last month, the IAS Threat Lab released our report on the 404bot, a domain-spoofing, malicious bot that we caught with our sophisticated fraud-detection technologies. While we’re glad to have discovered 404bot, the truth is that not all bots are bad. Some bots help put our technology to the test to ensure our bot detection and mitigation continues to be best in class.
When it comes to winning the heart of American voters, digital advertising has become increasingly influential. We asked consumers from both major political parties, as well as Independents, to weigh in on how they think advertising will play a role in the upcoming presidential election cycle.
When it comes to winning the heart of American voters, digital advertising has become increasingly influential. As the 2020 presidential election approaches, we asked prospective voters to weigh in on their perception of digital media in the midst of the election cycle.
The IAS Threat Lab regularly conducts experiments to understand and decipher any new kind of bot behavior, including how bots have evolved in response to new privacy regulations.