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The annual Media Quality Report (MQR) provides marketers with benchmarks, insights, and actionable guidance to evaluate digital advertising performance. New this year, the report adds vertical benchmarks and monthly performance trends to its global and regional media quality analysis.
Media quality improved broadly, but the data tells a more nuanced story — and the nuance is where the risk lives.
Access this year’s report, with key findings including:
- Mobile web display accounts for 45% of impressions … and 72% of MFA and 55% of brand suitability failures
- Video outperformed display in viewability, posting an 11.8 percentage-point advantage widening the gap as attention becomes a defining currency of performance
- Media quality improved meaningfully at the global level but risk diverged by region, vertical, and content type, underscoring the limits of one-size-fits-all strategies
With digital media evolving every day, reliable benchmarks are more important than ever. See how your media stacks up — and where to take action next.
Don’t let your media budget go to waste. See exactly how your campaigns measure up to industry standards.
