Stop Wasting Ad Dollars: How Social Optimization Changes the Math
Stop wasting social ad spend in 2026. Learn how IAS Social Optimization boosts engagement, lowers CPMs, and reduces unsuitable impressions for more efficient, data-driven campaigns.
Outshine The Competition: Your Guide To A Sizzling Summer Campaign
Your guide to capturing high-intent shoppers throughout the full summer season.
Desktop App Supply Is Booming, Transparency Needs to Keep Pace
Desktop app supply is booming, but transparency needs to keep pace. Read IAS's analysis of misclassified inventory, domain ambiguity, and ads rendering outside the user's view.
A Syllabus for Success: Winning the 2026 Back-to-School Market
When millions are spent on the Back-to-School season, the opportunity for brands is massive. We’ve developed "A Syllabus for Success: Winning the 2026 Back-to-School Market" to provide the data-driven insights needed to capture attention from the first research phase to...
Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage
When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...
How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control
When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by...
Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now in Open Beta
Protect your brand from low-quality AI-generated content—before and after the bid–with IAS Quality Sync and Context Control Avoidance.
Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
The Continuous Power of Automated Performance Targeting
Powered by Total Visibility supply path data, Dynamic Performance Profiles deliver automated performance targeting that replaces that manual burden with an AI engine that has a pulse.
Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences
IAS is evolving the foundation of digital media quality into a next-generation suite of performance-driven solutions. Audience-Enhanced Targeting (AET) unifies the strategic depth of audience data with the real-time intent of contextual targeting, helping advertisers reach the right audiences in...
