Detect misinformation to safeguard and scale your brand on TikTok Avoiding misinformation is critical for maintaining brand reputation — and driving business results. IAS found that 75% of consumers feel less favorably toward brands that advertise near misinformation, while brands...
As the festive season approaches, consumers are gearing up for their holiday shopping, and advertisers have a unique opportunity to tap into this growing demand. Our latest Holiday Shopping in India 2024 Research Report provides insights into how Indian consumers are planning...
IAS is expanding its Total Media Quality product on YouTube to include its industry-aligned brand safety and suitability reporting for misinformation. With this enhanced measurement, you can further verify the safety and suitability of your digital media investments for campaigns across YouTube ad inventory.
Brand & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimize the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co innovate new ad tech solutions, and set the global standard for media quality.
A global leader in media measurement and optimization
Our solutions help increase the visibility of your digital media across fast-moving and emerging channels like CTV, gaming, and audio while keeping your ads safe and fraud-free. Optimize your campaigns to drive results with granular data delivered in real time.
Measure the quality of your campaigns to optimize performance on every screen and every device.
With IAS, you get access to thousands of media partners and countless technology companies and social media platforms — all driving innovation and creating new opportunities for you.
Get the insights you need to decode industry trends, capture consumer attention, and drive better results with the IAS Insider.
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
