TikTok has grown rapidly — and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement. Read more about our partnership here.
Detect misinformation to safeguard and scale your brand on TikTok Avoiding misinformation is critical for maintaining brand reputation — and driving business results. IAS found that 75% of consumers feel less favorably toward brands that advertise near misinformation, while brands...
Comprehensive insights on ad measurement, contextual targeting, social media, and more Navigating the digital advertising industry can often feel like finding your way through a dense fog. You’re pouring money into campaigns, but it’s hard to see where it’s going...
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