Discover how Publica by IAS and Optable help CTV publishers enrich bid signals, support multiple identity providers, and increase ad revenue.
Médiamétrie is strengthening its collaboration with Integral Ad Science (IAS), selecting IAS as its exclusive partner to support the development of MediaReach, its cross-video measurement solution for advertising campaigns.
Higher ad attention can come at a higher price. Does the performance justify it? Drawing on approximately 197 million measured impressions, new IAS research explores the trade-offs between attention, campaign results, cost, and scale. Download the white paper to see what the findings could mean for your campaigns.
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