We’re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.
By applying IAS’s Quality Attention™ solution, Toyota Spain proved that actionable attention insights can enhance both media efficiency and campaign performance at scale.
The IAS Threat Lab's latest discovery, Arcade, reveals a growing monetization pattern within the open web’s gaming ecosystem. Read more here.
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