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How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs)  have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than tripled its pre-pandemic total. In fact,...

IAS measurement and optimization solutions drive programmatic campaign results for Toyota The challenge: Global automotive leader Toyota and its partners, The&Partnership and Xaxis, wanted to enhance Toyota’s programmatic performance, drive better results, and access actionable insights across their digital campaigns....