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Unleash the potential of digital advertising with thought leadership at the forefront of our industry. From research, to media quality reports, to need-to-know developments, IAS has you covered.
It’s not just students who are excited about the back-to-school season — the outlook for marketers is positive too. With U.S. sales expected to reach more than $67 billion this year, the back-to-school season offers massive opportunities for marketers looking to connect with their target audiences.
Experience end-to-end campaign efficiency. As part of this partnership, IAS and Mediaocean now provide advertisers with a simplified campaign creation and reconciliation process through IAS Signal and Mediaocean Prisma buyer workflow.
IAS is partnering with Anzu, a leading in-game advertising platform, bringing quality to gaming environments. Through this integration, IAS and Anzu are allowing advertisers to unlock access to sophisticated in-game measurement and transparency for advertisers.
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Back-to-School Advertising Agenda: How context impacts the online consumer shopping experience
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