The IAS Insider Quality insights for quality outcomes
Unleash the potential of digital advertising with thought leadership at the forefront of our industry. From research, to media quality reports, to need-to-know developments, IAS has you covered.
It’s not just students who are excited about the back-to-school season — the outlook for marketers is positive too. With U.S. sales expected to reach more than $67 billion this year, the back-to-school season offers massive opportunities for marketers looking to connect with their target audiences.
Experience end-to-end campaign efficiency. As part of this partnership, IAS and Mediaocean now provide advertisers with a simplified campaign creation and reconciliation process through IAS Signal and Mediaocean Prisma buyer workflow.
IAS is partnering with Anzu, a leading in-game advertising platform, bringing quality to gaming environments. Through this integration, IAS and Anzu are allowing advertisers to unlock access to sophisticated in-game measurement and transparency for advertisers.