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Unleash the potential of digital advertising with thought leadership at the forefront of our industry. From research, to media quality reports, to need-to-know developments, IAS has you covered.
Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key learnings from H1 2021, and present actionable opportunities for the industry as it prepares for a post-pandemic future.
From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok, and we’re excited to announce that IAS is too. Advertisers
How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping
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Now Streaming: A guide to everything you need to know about CTV
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