At IAS, we provide advertisers, media buyers, and publishers with robust tools and actionable insights to make educated, data-driven decisions. We believe transparency is essential for the digital ecosystem to thrive, driving efficiency and safety for all participants.
Ad fraud is sophisticated and purpose-built to avoid detection. Bad actors attempt to identify new vulnerabilities, gaps, and attack vectors every day. The constant evolution of ad fraud requires a connected, multi-stage approach to detect and avoid. At IAS, we...
The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.
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