The IAS Insider Quality insights for quality outcomes
Unleash the potential of digital advertising with thought leadership at the forefront of our industry. From research, to media quality reports, to need-to-know developments, IAS has you covered.
IAS has teamed up with Twitter to offer marketers access to industry-leading brand safety and suitability measurement. There are 229 million active Twitter users worldwide. That’s 229 million potential opportunities for brands to connect with consumers. But with thousands of Tweets sent every second, how can marketers sift through the volume and noise to determine their ads are appearing in suitable environments?
Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?