IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetize users’ reading sessions by running hidden browser activity in the background.
North America leads globally on brand suitability but tops the charts on IVT and MFA. IAS's 2026 MQR data explains why — and what advertisers should do about it.
The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands to plan earlier, while maximizing media quality.
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