To maximize the campaign launch for the 2026 Mitsubishi Outlander, Mitsubishi Canada partnered with Integral Ad Science (IAS) to test an automated, media-quality approach to targeting.
APAC’s 2025 media quality profile is harder to sum up than a regional average suggests. The region has the lowest made-for-advertising (MFA) rate globally at 0.7%, yet its brand suitability fail rate is 1.3X baseline, above the global average. The...
EMEA recorded the highest brand suitability fail rate in 2025. Learn why multilingual markets create unique challenges and how localized strategies can improve campaign performance.
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