IAS and Roblox are bringing industry-leading 3D Viewability and Invalid Traffic measurement in a first-to-market partnership for Roblox immersive environments. Through this product, advertisers can access trusted global third-party measurement to verify that their Roblox in-experience advertisements are driving engagement with real users.
Attention is becoming one of the most important metrics in digital media Capturing and maintaining consumer attention is more critical than ever — and traditional proxy metrics simply don’t cut it anymore. Brands are often left wondering how to catch...
IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest.
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