When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by an estimated 58% across their premium news inventory.
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
Powered by Total Visibility supply path data, Dynamic Performance Profiles deliver automated performance targeting that replaces that manual burden with an AI engine that has a pulse.
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