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The IAS Insider
Quality insights for quality outcomes

Unleash the potential of digital advertising with thought leadership at the forefront of our industry. From research, to media quality reports, to need-to-know developments, IAS has you covered.

Quality Sync Pre Bid Segments Xandr
Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land

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June 27, 2022
by IAS Team
Context-and-Consumer-Eye-Tracking-Study-Insider-860x860
Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

In our latest research, IAS partnered with Tobii Pro Insight and HP to track consumer eyesight to investigate firsthand how HP ads perform when in-context versus out-of-context. Here's what we found.

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June 23, 2022
by IAS Team
Digital-Audio-Insider-Tile-860x860
Amplifying Media Quality in Digital Audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.

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June 16, 2022
by IAS Team

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Introducing IAS Quality Sync Pre-bid Segments with Xandr
Read more ›
June 27, 2022 BY IAS Team
Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes
Read more ›
June 23, 2022 BY IAS Team
Amplifying Media Quality in Digital Audio
Read more ›
June 16, 2022 BY IAS Team
Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers
Read more ›
June 16, 2022 BY IAS Team
Misinformation & Media Quality: How fake news impacts the digital advertising industry
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June 6, 2022 BY IAS Team
Connect with IAS at Cannes
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June 2, 2022 BY IAS Team
Event: How can the marketing industry support the next generation of female leaders?
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May 25, 2022 BY IAS Team
Drive marketing outcomes with IAS’s Total Visibility Dashboard
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May 25, 2022 BY IAS Team
94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds
Read more ›
May 24, 2022 BY IAS Team
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