We go beyond verification to
make every impression count
At IAS, innovation is at the core of everything we do. We build products, deliver solutions, and partner with industry leaders to maximize results for the world’s leading brands, publishers, and platforms. From unparalleled real-time data and insights to advanced machine learning and exclusive partnerships, IAS continues to set the global benchmark for trust and transparency in digital media quality.
Quality Impressions™
The IAS Quality Impression™ is an MRC-accredited, proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression™ , a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo. With Quality Impressions™ and Quality Attention™, you can make every impression count.
Threat Lab
Our Threat Lab is staffed with experts who identify and stop fraudulent activity. We work with law enforcement and academia to examine the forces behind digital advertising fraud. Most recently, our Threat Lab identified one of the most malicious bots, the 404bot.
Total Visibility™
Total Visibility™ is an exclusive, industry-first solution that delivers radical transparency into your programmatic media buys. Recognizing an urgent need for more transparency in the programmatic supply chain, our team delivered a solution that reduces media waste, provides financial transparency, and optimizes programmatic buying. We remain committed to listening to our customers and innovating with purpose to provide quality solutions.
Our commitment to Media Quality
At IAS, our mission is to be the global benchmark for trust and transparency in digital media quality. Our biannual Media Quality Report leverages our database of trillions of global data events measured each month to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.
History of Innovation
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History of Innovation
Integral Ad Science (IAS), formerly AdSafe Media, is founded in New York City to address advertisers’ growing concerns about digital media quality and brand safety.
IAS launches the first brand safety solution, allowing advertisers to have more control over where their advertising appears on the open web.
Invested in
Brand Safety
Integral Ad Science (IAS), formerly AdSafe Media, is founded in New York City to address advertisers’ growing concerns about digital media quality and brand safety.
IAS launches the first brand safety solution, allowing advertisers to have more control over where their advertising appears on the open web.
Invested in
Brand Safety
While developing the first digital ad fraud product, IAS uncovers a first-of-its-kind ad fraud scheme, affecting dozens of big-name brands.
Invested in
Ad fraud
IAS releases the first-ever technology to detect and block digital ad fraud, redefining the way advertisers and publishers buy and sell media directly.
Invested in
Ad fraud
IAS is granted a patent for proprietary ad blocking technology that ensures advertisers only pay for impressions that closely align with their media quality goals.
IAS expands globally and opens our first international office in London.
IAS receives Media Rating Council (MRC) accreditation for innovative digital technology capabilities surrounding viewability.
Invested in
Ad fraud, Global expansion
IAS acquires mobile ad serving analytics company, Simplytics, allowing advertisers to verify and optimize for both in-app and mobile web campaigns.
IAS unveils the first full-suite video verification solution, allowing advertisers to monitor brand safety, geo-location, context, and suspicious activity.
Invested in
Mobile
IAS officially creates the Threat Lab, featuring a dedicated team of specialists to investigate fraud schemes.
The MRC grants IAS accreditation for Video Ad Viewability Measurement, adding to our existing display ad viewability and brand safety MRC accreditations.
Invested in
Threat Lab
IAS announces industry-leading social platform partnerships with Facebook and YouTube.
IAS releases its proprietary Open Source Software Development Kit (SDK) to the industry at-large, unifying in-app measurement.
IAS becomes the first company awarded MRC accreditation for viewability measurement and SIVT detection for desktop and mobile web traffic.
Invested in
Facebook, YouTube (expanded coverage)
IAS measures viewability for video ads on Twitter.
IAS widens global reach of brand safety solution, with coverage across 40 languages.
IAS launches mobile in-app fraud pre-bid segments and Publisher Optimization solutions.
Invested in
Instagram, Twitter, Snapchat, Verizon Media, Facebook Audience Network
IAS partners with YouTube to create a scalable Brand Safety solution and is selected by Google as their Preferred Measurement Partner for brand safety and viewability.
IAS releases fraud and viewability measurement with Snapchat to drive greater transparency and media quality measurability of in-app photos and videos.
Invested in
Spotify, Snapchat
IAS releases Quality Impressions™ , formerly known as “Qualified Ads,” a unified media quality metric which measures impressions that are in-geo, brand safe, viewable, and fraud free.
IAS pioneers the first connected TV (CTV) verification solution with Verizon and leading video publishers including Hulu, Roku, and FireTV
IAS acquires ADmantX, the leading provider of cognitive semantic-based solutions, enabling publishers and advertisers to match ads with relevant online content at the page level.
Lisa Utzschneider joins IAS as Chief Executive Officer.
Invested in
Facebook (Brand safety), YouTube (Brand safety)
IAS partners with Google to release Automated Tag for Google Display and Video 360, a world-first solution that provides an automated workflow and improves time to activate IAS verification.
IAS launches Context Control Avoidance, which provides precise classification of content at scale, and Context Control Targeting, which enables targeting for contextually relevant content to increase recognition and engagement — no cookies needed.
IAS partners with Amino Payments to release Total Visibility, giving advertisers insight into the percentage of wasted media and its financial impact, and allowing them to optimize campaigns toward cost-efficient and quality media
IAS is certified for both ‘Brand Safety Reporting’ and ‘Brand Suitability and Contextual Targeting’ in the YouTube Measurement Program.
IAS partners with Channel Factory to develop Channel Science, a solution that helps advertisers ensure their YouTube TrueView campaigns are even more brand-suitable and performance-driven.
Invested in
Facebook, Pinterest, LinkedIn Audience Network, Microsoft Audience Network
IAS acquires Amino Payments, a leading provider of programmatic advertising transparency, to continue delivering the most comprehensive set of programmatic transparency solutions.
IAS completes its initial public offering.
IAS acquires Publica, accelerating its CTV strategy to help publishers better monetize their video programming across CTV devices and plans to build additional tools that provide advertisers with much-needed transparency into the quality of CTV inventory.
IAS first in-feed solution is launched with the TikTok Brand Safety Solution
Invested in
TikTok, Twitter (first in-feed brand safety ever), and more
Build the future of advertising
At IAS, we’re building solutions to help the advertising industry capture the attention of consumers and turn that attention into action. From data science to sales to IT, everyone has a part in moving the business forward. Our strength comes from the incredible diversity of perspectives, backgrounds, and skills, and it’s why we seek the brightest minds in the world to join our team.
