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Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
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  1. Home
  2. Innovation

We go beyond verification to
make every impression count

At IAS, innovation is at the core of everything we do. We build products, deliver solutions, and partner with industry leaders to maximize results for the world’s leading brands, publishers, and platforms. From unparalleled real-time data and insights to advanced machine learning and exclusive partnerships, IAS continues to set the global benchmark for trust and transparency in digital media quality.

About IAS
Partnerships

Quality Impressions™

The IAS Quality Impression™ is an MRC-accredited, proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression™ , a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo. With Quality Impressions™ and Quality Attention™, you can make every impression count.

Learn more

Threat Lab

Our Threat Lab is staffed with experts who identify and stop fraudulent activity. We work with law enforcement and academia to examine the forces behind digital advertising fraud. Most recently, our Threat Lab identified one of the most malicious bots, the 404bot.

Learn more

Total Visibility™

Total Visibility™ is an exclusive, industry-first solution that delivers radical transparency into your programmatic media buys. Recognizing an urgent need for more transparency in the programmatic supply chain, our team delivered a solution that reduces media waste, provides financial transparency, and optimizes programmatic buying. We remain committed to listening to our customers and innovating with purpose to provide quality solutions.

Learn more

Our commitment to Media Quality

At IAS, our mission is to be the global benchmark for trust and transparency in digital media quality. Our biannual Media Quality Report leverages our database of trillions of global data events measured each month to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.

Learn more

History of Innovation

  • 2009

    2009

    Integral Ad Science (IAS), formerly AdSafe Media,
    is founded in New York City to address advertisers'
    growing concerns about digital media quality
    and brand safety.

    IAS launches the first brand safety solution,
    allowing advertisers to have more control
    over where their advertising appears on
    the open web.

    Invested in
    Brand Safety
  • 2010

    2010

    IAS launches the first viewability solution
    to give advertisers insight into whether
    their digital ads are being seen.

    IAS releases its first digital media quality
    benchmarks for viewability and brand safety,
    now shared twice annually via the Media
    Quality Report.

    Invested in
    Viewability, Media Quality Report
  • 2011

    2011

    While developing the first digital ad fraud
    product, IAS uncovers a first-of-its-kind ad
    fraud scheme, affecting dozens of big-name
    brands

    Invested in
    Ad fraud
  • 2012

    2012

    IAS releases the first-ever technology to
    detect and block digital ad fraud,
    redefining the way advertisers and
    publishers buy and sell media
    directly.

    Invested in
    Ad fraud
  • 2013

    2013

    IAS is granted a patent for proprietary ad
    blocking technology that ensures advertisers
    only pay for impressions that closely align
    with their media quality goals.

    IAS expands globally and opens our
    first international office in London.

    IAS receives Media Rating Council
    (MRC) accreditation for innovative digital
    technology capabilities surrounding
    viewability (press release here).

    Invested in
    Ad fraud, Global expansion
  • 2014

    2014

    IAS acquires mobile ad serving analytics
    company, Simplytics, allowing advertisers
    to verify and optimize for both in-app and
    mobile web campaigns.

    IAS unveils the first full-suite video
    verification solution, allowing advertisers
    to monitor brand safety, geo-location,
    context, and suspicious activity.

    Invested in
    Mobile
  • 2015

    2015

    IAS officially creates the Threat Lab,
    featuring a dedicated team of specialists
    to investigate fraud schemes.
    The MRC grants IAS accreditation for Video
    Ad Viewability Measurement, adding to our
    existing display ad viewability and brand
    safety MRC accreditations.

    Invested in
    Threat Lab
  • 2016

    2016

    IAS announces industry-leading social platform
    partnerships with Facebook and YouTube.

    IAS releases its proprietary Open Source
    Software Development Kit (SDK) to the industry
    at-large, unifying in-app measurement.

    IAS becomes the first company awarded MRC
    accreditation for viewability measurement
    and SIVT detection for desktop and mobile
    web traffic.

    Invested in
    Facebook, YouTube (expanded coverage)
  • 2017

    2017

    IAS measures viewability for video ads on
    Twitter.

    IAS widens global reach of brand safety
    solution, with coverage across 40 languages.

    IAS launches mobile in-app fraud
    pre-bid segments and Publisher
    Optimization solutions.

    Invested in
    Instagram, Twitter, Snapchat,
    Verizon Media, Facebook Audience
    Network
  • 2018

    2018

    IAS partners with YouTube to create a
    scalable Brand Safety solution and is
    selected by Google as their Preferred
    Measurement Partner for brand safety and
    viewability.

    IAS releases fraud and viewability
    measurement with Snapchat to drive
    greater transparency and media quality
    measurability of in-app photos and
    videos.

    Invested in
    Spotify, Snapchat
  • 2019

    2019

    IAS releases Quality Impressions™ , formerly
    known as "Qualified Ads," a unified media
    quality metric which measures impressions
    that are in-geo, brand safe, viewable,
    and fraud free.

    IAS pioneers the first connected TV (CTV)
    verification solution with Verizon and
    leading video publishers including Hulu,
    Roku, and FireTV

    IAS acquires ADmantX, the leading
    provider of cognitive semantic-based solutions,
    enabling publishers and advertisers to match
    ads with relevant online content at the page
    level.

    Lisa Utzschneider joins IAS as Chief
    Executive Officer.

    Invested in
    Facebook (Brand safety),
    YouTube (Brand safety)
  • 2020

    2020

    IAS partners with Google to release Automated Tag
    for Google Display and Video 360, a world-first
    solution that provides an automated workflow
    and improves time to activate IAS verification.

    IAS launches Context Control Avoidance, which provides
    precise classification of content at scale, and
    Context Control Targeting, which enables targeting
    for contextually relevant content to increase
    recognition and engagement -- no cookies needed.

    IAS partners with Amino Payments to release
    Total Visibility, giving advertisers insight into
    the percentage of wasted media and its financial
    impact, and allowing them to optimize campaigns
    toward cost-efficient and quality media

    IAS is certified for both ‘Brand Safety
    Reporting’ and ‘Brand Suitability and Contextual
    Targeting’ in the YouTube Measurement Program.

    IAS partners with Channel Factory to develop
    Channel Science, a solution that helps advertisers
    ensure their YouTube TrueView campaigns are
    even more brand-suitable and performance-driven.

    Invested in
    Facebook, Pinterest, LinkedIn
    Audience Network, Microsoft Audience
    Network
  • 2021

    2021

    IAS acquires Amino Payments, a leading provider
    of programmatic advertising transparency, to
    continue delivering the most comprehensive set
    of programmatic transparency solutions.

    IAS completes its initial public offering.

    IAS acquires Publica, accelerating its CTV
    strategy to help publishers better monetize their
    video programming across CTV devices and plans
    to build additional tools that provide advertisers
    with much-needed transparency into the quality
    of CTV inventory.

    IAS first in-feed solution is launched with
    the TikTok Brand Safety Solution

    Invested in
    TikTok, Twitter (first in-feed brand
    safety ever), and more
  • 2022

    2022

    IAS acquires Context, a Paris-based digital content
    classification company, enabling marketing
    partners to identify brand suitable content
    beyond standard frameworks and contextually
    target with granularity.

    IAS launches a CTV dashboard within IAS Signal
    that delivers highly advanced, live insights on
    media quality, allowing advertisers to measure
    media quality with CTV data based on device,
    app, channel, genre, content category, and rating.

History of Innovation​

2009

Integral Ad Science (IAS), formerly AdSafe Media, is founded in New York City to address advertisers’ growing concerns about digital media quality and brand safety.

IAS launches the first brand safety solution, allowing advertisers to have more control over where their advertising appears on the open web.

Invested in

Brand Safety

2010

Integral Ad Science (IAS), formerly AdSafe Media, is founded in New York City to address advertisers’ growing concerns about digital media quality and brand safety.

IAS launches the first brand safety solution, allowing advertisers to have more control over where their advertising appears on the open web.

Invested in

Brand Safety

2011

While developing the first digital ad fraud product, IAS uncovers a first-of-its-kind ad fraud scheme, affecting dozens of big-name brands.

Invested in

Ad fraud

2012

IAS releases the first-ever technology to detect and block digital ad fraud, redefining the way advertisers and publishers buy and sell media directly.

Invested in

Ad fraud

2013

IAS is granted a patent for proprietary ad blocking technology that ensures advertisers only pay for impressions that closely align with their media quality goals.

IAS expands globally and opens our first international office in London.

IAS receives Media Rating Council (MRC) accreditation for innovative digital technology capabilities surrounding viewability.

Invested in

Ad fraud, Global expansion

2014

IAS acquires mobile ad serving analytics company, Simplytics, allowing advertisers to verify and optimize for both in-app and mobile web campaigns.

IAS unveils the first full-suite video verification solution, allowing advertisers to monitor brand safety, geo-location, context, and suspicious activity.

Invested in

Mobile

2015

IAS officially creates the Threat Lab, featuring a dedicated team of specialists to investigate fraud schemes.

The MRC grants IAS accreditation for Video Ad Viewability Measurement, adding to our existing display ad viewability and brand safety MRC accreditations.

Invested in

Threat Lab

2016

IAS announces industry-leading social platform partnerships with Facebook and YouTube.

IAS releases its proprietary Open Source Software Development Kit (SDK) to the industry at-large, unifying in-app measurement.

IAS becomes the first company awarded MRC accreditation for viewability measurement and SIVT detection for desktop and mobile web traffic.

Invested in

Facebook, YouTube (expanded coverage)

2017

IAS measures viewability for video ads on Twitter.

IAS widens global reach of brand safety solution, with coverage across 40 languages.

IAS launches mobile in-app fraud pre-bid segments and Publisher Optimization solutions.

Invested in

Instagram, Twitter, Snapchat, Verizon Media, Facebook Audience Network

2018

IAS partners with YouTube to create a scalable Brand Safety solution and is selected by Google as their Preferred Measurement Partner for brand safety and viewability.

IAS releases fraud and viewability measurement with Snapchat to drive greater transparency and media quality measurability of in-app photos and videos.

Invested in

Spotify, Snapchat

2019

IAS releases Quality Impressions™ , formerly known as “Qualified Ads,” a unified media quality metric which measures impressions that are in-geo, brand safe, viewable, and fraud free.

IAS pioneers the first connected TV (CTV) verification solution with Verizon and leading video publishers including Hulu, Roku, and FireTV

IAS acquires ADmantX, the leading provider of cognitive semantic-based solutions, enabling publishers and advertisers to match ads with relevant online content at the page level.

Lisa Utzschneider joins IAS as Chief Executive Officer.

Invested in

Facebook (Brand safety), YouTube (Brand safety)

2020

IAS partners with Google to release Automated Tag for Google Display and Video 360, a world-first solution that provides an automated workflow and improves time to activate IAS verification.

IAS launches Context Control Avoidance, which provides precise classification of content at scale, and Context Control Targeting, which enables targeting for contextually relevant content to increase recognition and engagement — no cookies needed.

IAS partners with Amino Payments to release Total Visibility, giving advertisers insight into the percentage of wasted media and its financial impact, and allowing them to optimize campaigns toward cost-efficient and quality media

IAS is certified for both ‘Brand Safety Reporting’ and ‘Brand Suitability and Contextual Targeting’ in the YouTube Measurement Program.

IAS partners with Channel Factory to develop Channel Science, a solution that helps advertisers ensure their YouTube TrueView campaigns are even more brand-suitable and performance-driven.

Invested in

Facebook, Pinterest, LinkedIn Audience Network, Microsoft Audience Network

2021

IAS acquires Amino Payments, a leading provider of programmatic advertising transparency, to continue delivering the most comprehensive set of programmatic transparency solutions.

IAS completes its initial public offering.

IAS acquires Publica, accelerating its CTV strategy to help publishers better monetize their video programming across CTV devices and plans to build additional tools that provide advertisers with much-needed transparency into the quality of CTV inventory.

IAS first in-feed solution is launched with the TikTok Brand Safety Solution

Invested in

TikTok, Twitter (first in-feed brand safety ever), and more

2022

IAS acquires Context, a Paris-based digital content classification company, enabling marketing partners to identify brand suitable content beyond standard frameworks and contextually target with granularity.

IAS launches a CTV dashboard within IAS Signal that delivers highly advanced, live insights on media quality, allowing advertisers to measure media quality with CTV data based on device, app, channel, genre, content category, and rating.

Build the future of advertising​

At IAS, we’re building solutions to help the advertising industry capture the attention of consumers and turn that attention into action. From data science to sales to IT, everyone has a part in moving the business forward. Our strength comes from the incredible diversity of perspectives, backgrounds, and skills, and it’s why we seek the brightest minds in the world to join our team.

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