If an ad is out of view, it can’t reach its full potential
For digital ads to make an impact, they need to be seen — not just served. However, as many as one-third of digital ads go unseen by consumers in certain environments. Make sure your ads have the opportunity to be seen by real people wherever they are.
Give ads the spotlight they need with our toolkit.
Advertising can’t be effective without first being seen
Marketers need to reach the right consumers, in the right places, in the appropriate context. But before that can happen, ads need the opportunity to be viewable. Even after an ad loads, the environment or consumer interaction can interfere with the viewability. We ensure your ads receive Quality Attention™. After all, we know making a connection takes longer than one second.
Viewability continues to be a top concern for marketers
Viewability remains the bedrock of media quality assurance. As digital advertising becomes more sophisticated, media buyers and sellers want to not only prove their ability to drive results, but they also want to transact on viewability — making it a customisable currency.
of digital ads are going unseen by consumers in certain environments
of worldwide desktop display ads were in view in H2 2020 per the MRC standard.
worldwide time-in-view average for mobile web display ads in H2 2020
Ensure your campaigns get the attention they deserve
The longer your ads are in front of consumers, the greater the opportunity to leave an impression. Access viewability metrics and reallocate spend to top-performing ad formats. Our trusted viewability solutions cover both buyers and sellers to ensure efficiency and avoid wasted time on reconciliation.
With Custom Viewability you get:
- Flexible customisations using a number of parameters beyond media and device type
- Power to define and customize viewability metrics to align with your business goals
- Turnkey set up process for operational efficiency for your team
With Quality Attention™ you get:
- Access to metrics that show real campaign engagement globally
- Increase in ROI by connecting campaign exposure to business outcomes
- Time-in-View metrics to understand if your media investment is generating enough total viewable time
With our Fraud-Free Measurement you get:
- Viewability measurement that automatically excludes fraudulent impressions
- Predictive data that makes it possible for brands to target the most viewable ads available — all before ever placing a bid
- Real-time data via the Integral Platform or automated reports sent directly to your inbox
Get deeper insights into cutting-edge Viewability solutions at the IAS Insider.
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.