The Asia-Pacific region doesn’t follow a single holiday calendar. Marketers here face a complex, diverse mix of high-stakes events, from major gifting holidays like Diwali and Christmas to aggressive discount days like Black Friday and Cyber Monday. Success depends on...
In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. With over 13 years of experience in digital marketing, Saurav Kumar has developed deep...
For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here.
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