The report anticipates more competition among advertisers to deliver their messages effectively on media like social media and CTV Indian Premier League (IPL) 2025, could be a game-changer for social media advertising, with advertising revenue expected between ₹6,000 crore and...
The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.
IAS takes its mission to be the global benchmark for trust and transparency in digital media quality extremely seriously. We continuously invest and innovate so we can provide tools that help our customers protect and scale their brands. We also...
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