Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...
IAS and Dentsu wanted to understand how IAS Quality Attention metrics could help drive quality conversions and meet campaign KPIs for their advertiser client, Standard Chartered Bank (SCB). SCB was the first financial bank brand to utilize Quality Attention Measurement...
How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...
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