In the high-stakes race for online car buyers, most automotive brands are burning through marketing budgets on low-quality digital traffic. Mitsubishi Canada decided to change lanes. To maximise the campaign launch for the 2026 Mitsubishi Outlander, they partnered with Integral...
Overall, media quality improved in 2025, according to Integral Ad Science’s (IAS) 21st Edition Media Quality Report (MQR). EMEA recorded the highest brand suitability fail rate of any region—1.5X the U.S. baseline (indexed at 1.0). Spain stood out at 2.5X...
Executive Summary IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetise users’ reading sessions by running hidden browser activity in the background. While users believe they are simply reading...
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