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The IAS Insider
Quality insights for quality outcomes

Unleash the potential of digital advertising with thought leadership at the forefront of our industry. From research, to media quality reports, to need-to-know developments, IAS has you covered.

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How context impacts the back-to-school consumer shopping experience

The back-to-school season is a lucrative time for retail. According to Mintel, Brits spend £1.2 billion sending kids back to school and

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August 26, 2022
by IAS Team
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The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Privacy policies are evolving — and so are targeting strategies. Data privacy is experiencing a major evolution. Cookies are on their way

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August 26, 2022
by IAS Team
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IAS & Anzu bring media quality to in-game advertising

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach

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August 26, 2022
by IAS Team

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Introducing IAS pre-bid brand safety on TikTok
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January 18, 2023 BY IAS Team
IndustryPulse2023_
The 2023 Industry Pulse – Media experts predict more advertising opportunities
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January 10, 2023 BY IAS Team
Masters of Media – 10 minutes with Ben Millar, Agency Success Director at IAS
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December 5, 2022 BY IAS Team
Masters of Media, 10 minutes with Gemma Jebb, Agency Success Director at IAS
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December 5, 2022 BY IAS Team
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Driving Outcomes with Viewability & Attention
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November 22, 2022 BY IAS Team
Navigating the ongoing European energy crisis
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November 22, 2022 BY IAS Team
QPO Research
Constructing your Quality Path
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November 16, 2022 BY IAS Team
Avoid Scoring an Own Goal with your FIFA World Cup Campaigns
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November 9, 2022 BY IAS Team
Research: Sustainability and advertising
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October 19, 2022 BY IAS Team
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