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Consumers are mobile. Move with them.

It’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. Whether consumers are watching a video, playing a game, or reading an article, IAS offers the same level of accuracy and insight into mobile media quality as we do for desktop.

Get started on a mobile-first campaign strategy with our toolkit.

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Our mobile solutions include:

VIEWABILITY
BRAND SAFETY & SUITABILITY
AD FRAUD
CONTEXTUAL TARGETING

Verification, wherever your audience is.

Consumers are on the go, so our solutions are too. IAS provides independent, trusted verification at scale on mobile and in-app.

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The average consumer spends roughly one-third of their day on their mobile devices

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Almost 90% of that time is spent on mobile apps

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8 in 10 of U.S. mobile display ads are transacted programmatically

Maximize on mobile

Achieve Quality Impressions™ in the fast-growing mobile environment with pre-bid open web segments, our full suite of verification solutions, and automated solutions for mobile in-app and mobile web.

Cross-Industry Partnership & Standardization

We are founding members of an industry-wide, Open Measurement Working Group in partnership with the IAB and Google. The OM SDK initiative was created to standardize in-app measurement and enable verification capabilities like Viewability, a metric that’s otherwise unmeasurable.

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Our history of industry standardization:
In 2016 IAS passed off the foundational code used to develop the Open Measurement SDK Initiative to the IAB
Today, the OM SDK is a widely accepted and proven industry standard for in-app and web video measurement
We remain closely involved as Open Measurement Working Group members in our continued efforts to promote transparency and standardization across the industry
In-App Solutions

As advertisers attempt to invest big in mobile, they continue to struggle with in-app measurement and verification. Our solutions are all about unlocking the mysteries of mobile, allowing for transparency, optimization, and monetization within the growing space.

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With our mobile, in-app solutions, you get:
Comprehensive coverage across open web buys in-app with pre- and post-bid support for Viewability, Brand Safety, and IVT
A single-tag solution that supports monitoring and blocking for display and video across mobile in-app, and mobile web
MRC Accredited viewable impression metrics, SIVT detection and filtration, and customizable reporting

EXPERT INDUSTRY INSIGHTS

Get deeper insights into cutting-edge mobile solutions at the IAS Insider.

Fast responses for fast-moving campaigns.

Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our mobile and in-app solutions at any point.

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MEDIA QUALITY REPORT: 19TH EDITION IS NOW AVAILABLE