Research Archives

Performance & Brand Equity in the New Media Landscape

How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...

April 9, 2025

IAS Empowers Advertisers Across Social Media Platforms

Featured Research Social Platforms

IAS Empowers Advertisers Across Social Media Platforms

IAS is proud to be a trusted media measurement and optimization leader across social and video platforms, the open web, CTV, and other digital channels. Amid ongoing industry change and rapid shifts across the digital advertising industry, we’re here to...

January 20, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Publisher Research

The 2025 Industry Pulse Report

From shifting priorities to anticipated challenges, this year’s Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.

November 19, 2024

Articles Brand Safety & Suitability Research Social Platforms

3 Ways to Keep Your Brand Safe on Social Media

How to maximize impact while ensuring brand integrity in social media advertising Brands know that the social media landscape is rife with opportunity. With 97% of U.S. consumers actively using social media platforms, this environment offers an unparalleled opportunity to...

October 24, 2024

CTV & Video Featured Research

RESEARCH: The Future of CTV Investment

Forge the future of Connected TV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what lies ahead in CTV advertising.

September 16, 2024

Why Attention Metrics are Essential for Successful Campaigns

Attention Research

Why Attention Metrics are Essential for Successful Campaigns

Attention is becoming one of the most important metrics in digital media Capturing and maintaining consumer attention is more critical than ever — and traditional proxy metrics simply don’t cut it anymore. Brands are often left wondering how to catch...

September 12, 2024

Brand Safety & Suitability CTV & Video Featured Research

RESEARCH: The Mind on The Stream

Connected TV (CTV) has revolutionized how we watch and monetize television. Surveys provide a glimpse, but brain activity reveals the full story. Discover how to enhance brand impact and forge the future of CTV advertising with insights straight from the...

August 21, 2024

Featured Research Social Platforms

RESEARCH: The State of Social

With the U.S. election season upon us, ensuring brand safety has never been more critical — especially in social feeds. Leverage this study to understand how brand receptivity is influenced by the content surrounding ads on social media. Read more...

August 1, 2024

3 Things Marketers Must Know About Emerging Media

Research

3 Things Marketers Must Know About Emerging Media

Digital media never stands still. Staying ahead of the curve is crucial for marketers. As new forms of media emerge, they bring both challenges and opportunities. So where should you start? Read more here.

July 26, 2024

Attention Featured Research

Taking Action on Attention: Volume II

Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture consumer interest, the methods for measuring this elusive concept have evolved. Taking Action on Attention: Volume II deep dives into the critical relationship...

July 11, 2024

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Category: Research

Performance & Brand Equity in the New Media Landscape

IAS Empowers Advertisers Across Social Media Platforms

The 2025 Industry Pulse Report

3 Ways to Keep Your Brand Safe on Social Media

RESEARCH: The Future of CTV Investment

Why Attention Metrics are Essential for Successful Campaigns

RESEARCH: The Mind on The Stream

RESEARCH: The State of Social

3 Things Marketers Must Know About Emerging Media

Taking Action on Attention: Volume II

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