Research - Integral Ad Science

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

In our latest research, IAS partnered with Tobii Pro Insight and HP to track consumer eyesight to investigate firsthand how HP ads perform when in-context versus out-of-context. Here's what we found.

June 23, 2022

Amplifying Media Quality in Digital Audio

Ad Fraud Featured Programmatic Research

Amplifying Media Quality in Digital Audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.

June 16, 2022

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Contextual Targeting CTV & Video Featured Mobile & In-App Research Uncategorized

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Advertising in the age of misinformation Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning...

June 6, 2022

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Contextual Targeting CTV & Video Featured Research

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Major sporting events bring in vast viewership in the U.S., with a projected 65.5 million viewers in 2022 alone. And as sports programs become even more reputable for their can't-miss ads, it's no surprise that marketers are actively seeking these ad placements to reach consumers. But how can advertisers truly tap into the massive sports audience to drive engagement?

April 28, 2022

Does Media Quality Drive Attention and Outcomes?

CTV & Video Featured Research Viewability

Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

March 23, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Proprietary Platforms Research

Social Media Ad Receptivity: Driving engagement with in-feed advertising

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach $82 billion in the U.S. alone by 2023. Media budgets are flowing to social platforms, so how can advertisers optimize their ad spend and tap into the power of context?

February 3, 2022

Featured Insights Research Resources

The 2022 Industry Pulse

The IAS Industry Pulse Report provides insight into the emerging trends and priorities that will drive change in digital advertising in 2022. The results are based on the responses of US digital advertising professionals representing brands, agencies, publishers, and ad tech vendors in November 2021.

December 17, 2021

Perfecting Your Supply Path: The expansion of SPO

Efficiency & Optimization Programmatic Research

Perfecting Your Supply Path: The expansion of SPO

After years of growing adoption, programmatic advertising has accelerated to the forefront of media buying. However, lack of visibility into supply path costs and media quality still remain top-of-mind for ad buyers. In our latest research, IAS partnered with IPSOS to survey digital...

December 7, 2021

Featured Media Quality Reports Research Resources

H1 2021 Media Quality Report

Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key learnings from H1 2021, and present actionable opportunities for the industry as it prepares for a post-pandemic future.

October 19, 2021

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Category: Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Amplifying Media Quality in Digital Audio

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Does Media Quality Drive Attention and Outcomes?

Social Media Ad Receptivity: Driving engagement with in-feed advertising

The 2022 Industry Pulse

Perfecting Your Supply Path: The expansion of SPO

H1 2021 Media Quality Report

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