The Future of CTV Investment
Ramp up your brand's media quality on Connected TV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what else lies ahead in CTV advertising.
Category: Research
Undercover Context: Driving consumer engagement through non-obvious contextual links
In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.
Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments
Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?
The 2023 Industry Pulse
As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.
Driving Outcomes with Viewability & Attention
Viewability is perhaps the most basic requirement for marketers. It's the starting point that leads to analyzing time-in-view, providing key insight on what captures consumers' attention. But when it comes to fueling sales, how crucial is consumer engagement? And is there a way for marketers to optimize digital ad campaigns for amplified attention? Download the research to find out.
Constructing Your Quality Path: How media quality strengthens supply path optimization strategies
Let's face it — the programmatic buying experience is complicated. Supply path optimization helps, but it doesn't account for the lack of transparency when it comes to identifying quality inventory. So how can marketers optimize their supply paths for both quality and cost efficiency?
Unwrapping Context this Holiday Season
As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads they see as they shop. So how can marketers optimize holiday ad campaigns to influence consumer purchase decisions?
Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency. But consumers are feeling the pain of misinformation too.
The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver
Data privacy is experiencing a major evolution. In fact, online privacy is a growing concern for consumers too, with 67% saying they’re more vigilant than ever when it comes to their data.