Category: Research
Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability
https://secure.gravatar.com/avatar/1d9fb12e30c5a184fa087e56964345b8?s=80&d=mm&r=g
Contextual TargetingCTV & VideoFeaturedMobile & In-AppResearch

Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability

Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency. But consumers are feeling the pain of misinformation too.
September 7, 2022
Read more
How Context Impacts the Back-to-School Consumer Shopping Experience and Multiplies ROI for Marketers
https://secure.gravatar.com/avatar/d1c46185b88ad344172fea5ffe834d05?s=80&d=mm&r=g
Contextual TargetingFeaturedResearch

How Context Impacts the Back-to-School Consumer Shopping Experience and Multiplies ROI for Marketers

Back-to-school season is ramping up, with millions of students returning to school both in-person and virtually. It’s primetime for marketers to reach back-to-school shoppers, as sales before the school season are expected to reach $67.46 billion. Marketers are ready to make a big push this season – but brands need to optimize targeting strategies for these consumers who have dollars to spend.
August 18, 2022
Read more
Game Day Digital Strategy: Driving consumer ad engagement during major sporting events
https://secure.gravatar.com/avatar/1d9fb12e30c5a184fa087e56964345b8?s=80&d=mm&r=g
Contextual TargetingCTV & VideoFeaturedResearch

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Major sporting events bring in vast viewership in the U.S., with a projected 65.5 million viewers in 2022 alone. And as sports programs become even more reputable for their can't-miss ads, it's no surprise that marketers are actively seeking these ad placements to reach consumers. But how can advertisers truly tap into the massive sports audience to drive engagement?
April 28, 2022
Read more
1 2 … 8 9
Search

Hit enter to search or ESC to close