Category: Research
Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments
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Brand Safety & SuitabilityContextual TargetingCTV & VideoFeaturedMobile & In-AppResearch

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?
January 10, 2023
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Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability
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Contextual TargetingCTV & VideoFeaturedMobile & In-AppResearch

Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability

Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency. But consumers are feeling the pain of misinformation too.
September 7, 2022
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How Context Impacts the Back-to-School Consumer Shopping Experience and Multiplies ROI for Marketers
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Contextual TargetingFeaturedResearch

How Context Impacts the Back-to-School Consumer Shopping Experience and Multiplies ROI for Marketers

Back-to-school season is ramping up, with millions of students returning to school both in-person and virtually. It’s primetime for marketers to reach back-to-school shoppers, as sales before the school season are expected to reach $67.46 billion. Marketers are ready to make a big push this season – but brands need to optimize targeting strategies for these consumers who have dollars to spend.
August 18, 2022
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