Research - Integral Ad Science

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Major sporting events bring in vast viewership in the U.S., with a projected 65.5 million viewers in 2022 alone. And as sports programs become even more reputable for their can't-miss ads, it's no surprise that marketers are actively seeking these ad placements to reach consumers. But how can advertisers truly tap into the massive sports audience to drive engagement?

April 28, 2022

Does Media Quality Drive Attention and Outcomes?

CTV & Video Featured Research Viewability

Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

March 23, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Proprietary Platforms Research

Social Media Ad Receptivity: Driving engagement with in-feed advertising

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach $82 billion in the U.S. alone by 2023. Media budgets are flowing to social platforms, so how can advertisers optimize their ad spend and tap into the power of context?

February 3, 2022

Featured Insights Research Resources

The 2022 Industry Pulse

The IAS Industry Pulse Report provides insight into the emerging trends and priorities that will drive change in digital advertising in 2022. The results are based on the responses of US digital advertising professionals representing brands, agencies, publishers, and ad tech vendors in November 2021.

December 17, 2021

Perfecting Your Supply Path: The expansion of SPO

Efficiency & Optimization Programmatic Research

Perfecting Your Supply Path: The expansion of SPO

After years of growing adoption, programmatic advertising has accelerated to the forefront of media buying. However, lack of visibility into supply path costs and media quality still remain top-of-mind for ad buyers. In our latest research, IAS partnered with IPSOS to survey digital...

December 7, 2021

Featured Media Quality Reports Research Resources

H1 2021 Media Quality Report

Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key learnings from H1 2021, and present actionable opportunities for the industry as it prepares for a post-pandemic future.

October 19, 2021

The Context Effect, research on contextual targeting

Contextual Targeting Research

The Context Effect, research on contextual targeting

Faced with increasing privacy regulations and eventual cookie deprecation, industry eyes are looking toward contextual targeting. IAS research has demonstrated that when asked, consumers actually prefer contextually relevant ads. But what role does contextual matching play in the advertising experience…...

September 17, 2021

Contextual Targeting Featured Programmatic Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 3, 2021

Brand Safety & Suitability Contextual Targeting Research

Pandemic Effects: What’s Next in Shifting Consumer Priorities

From virtual socialization to increased scrolling, consumers have changed the way they work, shop, and connect with family and friends. Now, local restrictions are lifting, and consumer behaviors are likely to adjust once again. So, which new consumer habits and...

July 19, 2021

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Category: Research

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Does Media Quality Drive Attention and Outcomes?

Social Media Ad Receptivity: Driving engagement with in-feed advertising

The 2022 Industry Pulse

Perfecting Your Supply Path: The expansion of SPO

H1 2021 Media Quality Report

The Context Effect, research on contextual targeting

Holiday Shopping Habits Unwrapped

Pandemic Effects: What’s Next in Shifting Consumer Priorities

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