Research Archives

IAS’s Holiday Shopping India 2026 Report

AI Use for Festive Shopping Research Rises as 86% of Indian Consumers Increase Budgets and Digital Shopping Holds Strong: Integral Ad Science (IAS) AI-assisted product and gift research rises from 32% to 38% year on year, while mobile remains the...

October 2, 2026

IAS’s Holiday Shopping Singapore 2026 Report

Guides Insights Research

IAS’s Holiday Shopping Singapore 2026 Report

71% of Singapore Consumers Say Online Advertising Makes Holiday Shopping Easier as Mobile and AI Shape Discovery: Integral Ad Science (IAS) Mobile remains the dominant holiday shopping device at 71%, while shifts across social, video, e-commerce and AI-assisted discovery point...

October 2, 2026

IAS’s Holiday Shopping Australia 2026 Report

Guides Insights Research

IAS’s Holiday Shopping Australia 2026 Report

AI Shopping Use Nearly Doubles as Australian Holiday Buyers Go Mobile-First, Raising the Stakes for Media Quality: Integral Ad Science (IAS) AI-assisted product discovery rises from 12% to 22% year on year, while mobile-first shopping climbs from 57% to 62%...

October 1, 2026

Brand Safety & Suitability Case Studies Featured Proprietary Platforms Research

Social Performance Without Compromise

If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...

February 26, 2026

Brand Safety & Suitability Featured Products Programmatic Research

Signals of Safety: Brand Integrity for the AI-Driven World

AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.

February 25, 2026

Brand Safety & Suitability Featured Research

Why Marketers are Embracing AI Despite the Blind Spots

Marketers know AI isn’t perfect—but they’re using it anyway. Despite the risks, AI is reshaping modern advertising and how brands compete.

January 16, 2026

Brand Safety & Suitability Featured Proprietary Platforms Research

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

From AI-generated content to influencers, learn why the video-first era is redefining how marketers manage quality and brand risk.

January 7, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Programmatic Proprietary Platforms Publisher Research Viewability

The 2026 Industry Pulse Report – US Edition

The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.

December 8, 2025

Brand Safety & Suitability Featured Products Research

Performance & Brand Equity in the New Media Landscape

How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...

November 14, 2025

Brand Safety & Suitability Contextual Targeting Research

APAC Contextual Targeting Insights Guide – Holiday Special

The Asia-Pacific region doesn’t follow a single holiday calendar. Marketers here face a complex, diverse mix of high-stakes events, from major gifting holidays like Diwali and Christmas to aggressive discount days like Black Friday and Cyber Monday. Success depends on...

October 15, 2025

Brand Safety & Suitability Featured Proprietary Platforms Research

Power Stronger Performance on Social

Learn how top advertisers are maximizing performance on social this holiday season Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is...

September 15, 2025

Research

Research: Singapore Holiday Online Shopping Outlook Report

Holiday shopping has evolved as online shopping has evolved. Retailers can utilise the digital space to reach more consumers than ever before. Using their devices, consumers can easily find gift ideas, deals and promotions, and easy checkout methods without even...

September 12, 2025

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Research

IAS’s Holiday Shopping India 2026 Report

IAS’s Holiday Shopping Singapore 2026 Report

IAS’s Holiday Shopping Australia 2026 Report

Social Performance Without Compromise

Signals of Safety: Brand Integrity for the AI-Driven World

Why Marketers are Embracing AI Despite the Blind Spots

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

The 2026 Industry Pulse Report – US Edition

Performance & Brand Equity in the New Media Landscape

APAC Contextual Targeting Insights Guide – Holiday Special

Power Stronger Performance on Social

Research: Singapore Holiday Online Shopping Outlook Report

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