RESEARCH: The Future of CTV Investment
Forge the future of Connected TV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what lies ahead in CTV advertising.
RESEARCH: The Mind on The Stream
Connected TV (CTV) has revolutionized how we watch and monetize television. Surveys provide a glimpse, but brain activity reveals the full story. Discover how to enhance brand impact and forge the future of CTV advertising with insights straight from the...
WHITE PAPER: Master the Art of CTV Monetization
It has never been more important for streaming publishers to build ad breaks that enable them to grow their share of advertising budgets while also providing audiences with a seamless, linear-like experience. Read more here.
Introducing the industry’s first video-level brand suitability measurement for CTV
Improve campaign effectiveness and grow your brand with multimedia classification UPDATE: We are pleased to share that Total Media Quality for CTV Brand Safety and Suitability in partnership with IRIS.TV is now generally available. For interest in activating this exciting new...
What is Connected TV? Expert CTV Advertising Tips
Connected TV’s (CTV) meteoric rise has revolutionized the way viewers watch and consume entertainment media. 60% of U.S. households own a CTV device, and CTV usership is expected to surpass 242 million users in the U.S. alone by 2026. As...
IAS and Roku launch best-in-class invalid traffic protection for CTV
Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers – and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching $26 billion by the end of...
