The Next Horizon in Digital Advertising: Brand Safety and Opportunity in AI-Native Environments
Discover how IAS is establishing independent brand safety and verification standards for AI-native advertising environments like ChatGPT Ads.
The APAC Balancing Act: Media Quality’s Most Nuanced Market
APAC’s 2025 media quality profile is harder to sum up than a regional average suggests. The region has the lowest made-for-advertising (MFA) rate globally at 0.7%, yet its brand suitability fail rate is 1.3X baseline, above the global average. The...
Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention
IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetize users’ reading sessions by running hidden browser activity in the background.
Plan Earlier. Perform Better. Your 2026 Holiday Guide.
The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands...
How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand
Discover how OMD Hong Kong partnered with Integral Ad Science (IAS) to automate campaign optimization for a top logistics brand, resulting in a 28% lower Cost Per Click (CPC) and a 67% lower Cost Per Qualified Visit (CPQV).
How Stellantis Is Turning Attention Into a Competitive Advantage
Stellantis, IAS, and Publicis Media deployed a global attention strategy. See the case study to learn how optimizing 13 billion impressions drove a 165% engagement boost and 33% ad recall.
A Syllabus for Success: Winning the 2026 Back-to-School Market
When millions are spent on the Back-to-School season, the opportunity for brands is massive. We’ve developed "A Syllabus for Success: Winning the 2026 Back-to-School Market" to provide the data-driven insights needed to capture attention from the first research phase to...
What Winning Brands Do Differently on Social in 2026
In this environment, the brands winning on social aren't just spending more. They're operating smarter. They've made a fundamental shift in how they think about social media quality — and it's showing up in their results.
