How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand

Manual DSP optimization is like manual sorting in a cargo warehouse—it slows down operations, drains resources, and causes bottlenecks. Constantly making manual campaign tweaks creates media waste and delays results.

To clear these bottlenecks and find a faster route to campaign success, OMD Hong Kong launched an industry-first trial in APAC for a major logistics and transportation brand. Partnering with Integral Ad Science (IAS), they utilized Dynamic Performance Profiles (DPP) to put ad delivery on autopilot.

The one-month trial proved that automated targeting delivers higher-value traffic much faster than manual adjustments:

• 28% lower Cost Per Click (CPC)
• 67% lower Cost Per Qualified Visit (CPQV)
• 8% higher Click-Through Rate (CTR)
• 22% improvement in overall media cost efficiency

Ready to see how they fast-tracked campaign performance? Find out how automated optimization eliminates media waste and scales ROI.

To learn more, please download the full case study.