Ad Fraud Archives

IAS Media Quality Report: 21st Edition

The annual Media Quality Report (MQR) provides marketers with benchmarks, insights, and actionable guidance to evaluate digital advertising performance. New this year, the report adds vertical benchmarks and monthly performance trends to its global and regional media quality analysis.

July 8, 2026

Ad Fraud Brand Safety & Suitability Featured Insights Viewability

Why Your Strategy is Only As Strong As Your Media Quality

If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...

February 6, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Programmatic Proprietary Platforms

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact,...

January 13, 2026

Ad Fraud Brand Safety & Suitability Case Studies Contextual Targeting Featured Guides Publisher Research

AU Edition: 2026 IAS Industry Pulse Report

As we head into 2026, the digital media landscape is entering a defining new chapter. IAS partnered with YouGov to survey nearly 300 AU media experts across brands, agencies, publishers, and ad tech to uncover the opportunities and challenges that...

December 8, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Programmatic Proprietary Platforms Publisher Research Viewability

The 2026 Industry Pulse Report – US Edition

The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.

December 8, 2025

Inside “Arcade,” the Gaming Web That Plays Itself

Ad Fraud Featured Insights Mobile & In-App Threat Lab

Inside “Arcade,” the Gaming Web That Plays Itself

The IAS Threat Lab's latest discovery, Arcade, reveals a growing monetization pattern within the open web’s gaming ecosystem. Read more here.

October 29, 2025

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Programmatic Viewability

Media Quality Report: 20th Edition

Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...

May 20, 2025

How IAS is Fighting Back Against the Shape-Shifting Kaleidoscope Scheme

Ad Fraud Insights Threat Lab

How IAS is Fighting Back Against the Shape-Shifting Kaleidoscope Scheme

Ad fraud is evolving — and so are we. The IAS Threat Lab has uncovered a sophisticated new threat dubbed Kaleidoscope — a deceptive Android ad fraud operation that’s as dynamic as it is dangerous. This scheme hides behind seemingly...

May 9, 2025

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

Ad Fraud Insights Threat Lab

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.

March 5, 2025

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

Ad Fraud Articles Digital Audio Insights

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

How Advertisers Can Detect Ad Fraud on Digital Audio Streaming Services Listeners are flocking to digital audio streaming services with no indication of slowing down. As advertisers follow, the quality of audio streaming inventory is proving to be more important...

January 29, 2025

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Category: Ad Fraud

IAS Media Quality Report: 21st Edition

Why Your Strategy is Only As Strong As Your Media Quality

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

AU Edition: 2026 IAS Industry Pulse Report

The 2026 Industry Pulse Report – US Edition

Inside “Arcade,” the Gaming Web That Plays Itself

Media Quality Report: 20th Edition

How IAS is Fighting Back Against the Shape-Shifting Kaleidoscope Scheme

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

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