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Category: Case Studies
Case Study: MetService Substantially Drives Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution 
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Case StudiesInsightsPublisher

Case Study: MetService Substantially Drives Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution 

Integral Ad Science and MetService, New Zealand’s national weather authority, announce a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService provides comprehensive weather information for Aotearoa, New Zealand 24 hours...
June 17, 2022
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IAS Latest & Greatest Case Studies!
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Case StudiesChannelsEfficiency & OptimisationProgrammaticProprietary Platforms

IAS Latest & Greatest Case Studies!

Let’s take a look at some of our outstanding Case Studies. Context Control Case Study – Bench Media This fantastic case study with Bench Media shows some impressive results for several advertisers using IAS’s Context Control Targeting Solution. Click here...
December 14, 2021
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OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google 
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Case StudiesEfficiency & Optimisation

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google 

Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the processes of getting campaigns live,...
October 11, 2021
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Driving Demand for an International School
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Case StudiesContextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses.  Due to the COVID-19 pandemic, they had...
August 4, 2021
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IAS helps Starcom improve Facebook Viewability
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Case StudiesProprietary Platforms

IAS helps Starcom improve Facebook Viewability

Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment.  Starcom’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to justify...
July 20, 2021
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Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google
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Case StudiesEfficiency & OptimisationUncategorized @apac

Case Study: Drive Operational and Financial Efficiencies by Using IAS Automated Tag with Google

As the world’s largest media network, OMD is known to drive efficiencies on behalf of clients and pride themselves on the quick turnaround times from campaign briefs to the campaign go-live. However, tag wrapping has been traditionally time-consuming. To accelerate,...
July 19, 2021
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Case Study: How dentsu Drives Efficiency
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Brand Safety & SuitabilityCase StudiesContextual TargetingEfficiency & Optimisation

Case Study: How dentsu Drives Efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...
July 7, 2021
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IAS Context Control Case Study with Bench Media
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Brand Safety & SuitabilityCase StudiesContextual Targeting

IAS Context Control Case Study with Bench Media

Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.
July 7, 2021
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Harmelin Media optimizes efficiency with IAS Total Visibility
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0
Case StudiesProgrammatic

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...
June 21, 2021
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