Insights Archives

Masters of Media – Sam Buchanan, CEO at Independent Media Agencies Australia (IMAA)

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Sam Buchanan is the CEO of the Independent Media Agencies Australia (IMAA) and has...

May 25, 2023

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

CTV & Video Featured Insights

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

IAS has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). This accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in...

May 19, 2023

Brand Safety & Suitability CTV & Video Featured Insights

Brand Safety and Suitability Measurement for YouTube

Video content is rapidly increasing, blurring the lines between what is and isn't suitable for your brand. Gain control of your brand message amid the content boom with IAS's industry-leading brand safety and suitability measurement for YouTube.

May 3, 2023

Efficiency & Optimisation Featured Insights Resources

Taking Action on Attention: Volume I

IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to...

April 12, 2023

Ad Fraud Channels CTV & Video In the media Insights Viewability

Validate your media quality on Netflix

Verify your inventory with industry-leading media quality It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution...

April 12, 2023

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

Featured Insights Programmatic

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Azmat Habibulla is the Chief Marketing Officer of South Indian Bank. She is a...

September 28, 2022

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Featured Insights Programmatic

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Tim Whitfield is the General Manager of Technology at WooliesX. He is an integral...

September 13, 2022

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

Featured Insights Programmatic

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Joshua Lee is the National Head of Digital & Data at Zenith Media Australia....

August 24, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Efficiency & Optimisation Featured Featured Insights Insights Programmatic Programmatic

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

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Category: Insights

Masters of Media – Sam Buchanan, CEO at Independent Media Agencies Australia (IMAA)

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

Brand Safety and Suitability Measurement for YouTube

Taking Action on Attention: Volume I

Validate your media quality on Netflix

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

Introducing IAS Quality Sync Pre-bid Segments with Xandr

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