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Category: Media Quality Reports
Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals
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CTV & VideoFeaturedIn the mediaMedia Quality ReportsMedia Quality ReportsMobile & In-AppProgrammatic

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

Integral Ad Science’s Media Quality Report, its 16th Edition, highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. We measure trillions of data events monthly and observe global media quality developments in real-time....
March 31, 2022
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Event: Keeping Programmatic In Fighting Shape
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FeaturedMedia Quality ReportsProgrammaticWebinars & Videos

Event: Keeping Programmatic In Fighting Shape

Our Chief Marketing Officer Tony Marlow took to the stage at Marketing Matters 2021 with Ranji David, Director APAC, Marketing Services at WFA. Tony shares highlights from a recent IAS study that looks at the challenges that brands face when...
December 8, 2021
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Video Snapshot: Media Quality Report – Australia Deep Dive
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FeaturedInsightsMedia Quality ReportsWebinars & Videos

Video Snapshot: Media Quality Report – Australia Deep Dive

Join Clem Birdsall, Director Strategic Partnerships and Grace Parker, Sales Manager at Integral Ad Science as they talk you through the key trends across Australia in viewability, ad fraud, brand safety and time in view from the latest IAS Media...
December 1, 2021
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H2 2020 Media Quality Report
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CTV & VideoGuidesMedia Quality ReportsMedia Quality ReportsProgrammatic

H2 2020 Media Quality Report

Evolving World Events in H2 2020 Impacted Brand Risks according to the Latest Media Quality Report by IAS The latest Media Quality Report provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels...
April 19, 2021
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H1 2020 Media Quality Report
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Ad FraudBrand Safety & SuitabilityMedia Quality ReportsProgrammaticResearchViewability

H1 2020 Media Quality Report

IAS releases H1 2020 Media Quality Report - Global Benchmarks with ANZ Insights
October 6, 2020
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Media Quality Report – On Demand Webinar
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Media Quality ReportsResearchWebinars & Videos

Media Quality Report – On Demand Webinar

By measuring more than 1 trillion media metrics each day globally, IAS has the scale to observe media quality developments in real-time. Our Media Quality Report leverages this database to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. The metrics span across desktop, mobile web and mobile app environments.
May 11, 2020
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Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report
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Media Quality ReportsResearch

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt. That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and...
April 30, 2020
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Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report
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Media Quality ReportsResearch

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand’s image and message.
April 1, 2020
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H2 2017 ANZ Media Quality Report
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Media Quality ReportsResearch

H2 2017 ANZ Media Quality Report

Every month IAS analyses hundreds of billions of impressions globally. These impressions span across every channel and platform from desktop and mobile to video and walled garden social platforms. We evaluate these impressions for viewability, potential ad fraud, and brand safety. Our bi-annual media quality report aggregates those findings to present the clearest possible picture of media quality in the United Kingdom.
March 27, 2018
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