Turn up the dial on your digital audio ad measurement.
Listeners are flocking to digital audio streaming services with no indication of slowing down. As advertisers follow, the quality of audio streaming inventory is proving to be more important than ever. IAS helps ensure that your audio ad dollars are heard, measurable, and transparent on Pandora’s inventory, with more partners coming soon.
Bring transparency to your digital audio buys with our toolkit.
Audio is shifting to digital. Time to make some noise.
Digital audio ad inventory is growing, which only escalates the need for media quality solutions – and industry experts agree.
of industry experts agree that ad-supported audio streaming will continue to grow in popularity among consumers
of media experts believe third-party verification will be crucial to ensure digital audio ad quality
of industry professionals agree that as audio inventory grows, brand risk will increase on audio streaming content
Bring transparency to your digital audio buys
Access greater insights on the impact of your audio campaigns on Pandora, with more partners coming soon. Our industry-leading media quality solutions help ensure that your ads are heard at scale and free from invalid traffic – now on digital audio.
With our audibility measurement, you get:
- Audible impression measurements that calculate the amount of ads that play for two consecutive seconds with the sound on
- Quartile metrics that provide ad completion data per quarter of the audio ad
Our digital audio ad fraud solution gives you:
- Invalid traffic measurements that calculate the percentage of ads detected as invalid traffic versus all processed ads
- A continuously balanced approach and ongoing traffic research that allows you to reach maximum effectiveness