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Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad Fraud
    Brand Safety & Suitability
    Contextual Targeting
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    Efficiency & Optimization
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
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  1. Home
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  3. | Viewability

Home | Solutions | Viewability

If an ad is out of view, it can’t reach its full potential

For digital ads to make an impact, they need to be seen — not just served. However, as many as one-third of digital ads go unseen by consumers in certain environments. Make sure your ads have the opportunity to be seen by real people wherever they are.

Give ads the spotlight they need with our toolkit.
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Our viewability solutions cover:

CTV & Video

Mobile & In-App

Programmatic

Proprietary Platforms

Advertising can’t be effective without first being seen

Marketers need to reach the right consumers, in the right places, in the appropriate context. But before that can happen, ads need the opportunity to be viewable. Even after an ad loads, the environment or consumer interaction can interfere with the viewability. We ensure your ads receive Quality Attention™. After all, we know making a connection takes longer than one second.

Viewability continues to be a top concern for marketers

Viewability remains the bedrock of media quality assurance. As digital advertising becomes more sophisticated, media buyers and sellers want to not only prove their ability to drive results, but they also want to transact on viewability — making it a customizable currency.

0 %
of digital ads are going unseen by consumers in certain environments
0 %
of worldwide desktop display ads were in view in H2 2020 per the MRC standard.
0 s
worldwide time-in-view average for mobile web display ads in H2 2020

Ensure your campaigns get the attention they deserve

The longer your ads are in front of consumers, the greater the opportunity to leave an impression. Access viewability metrics and reallocate spend to top-performing ad formats. Our trusted viewability solutions cover both buyers and sellers to ensure efficiency and avoid wasted time on reconciliation.

Custom Viewability

Apply your own definition of a viewable impression to your campaigns. Set up your custom viewability standard with the most flexibility, highest degree of efficiency, and quickest turnaround in market. Decide on the viewability definition that is right for you.

Learn more ›

With Custom Viewability you get:

  • Flexible customizations using a number of parameters beyond media and device type
  • Power to define and customize viewability metrics to align with your business goals
  • Turnkey set up process for operational efficiency for your team

Quality Attention™

Not all viewable impressions are equal. Go beyond binary viewability measurement and access time-based attention metrics with Quality Attention™. Reallocate your media dollars toward placements that leave a lasting impression.

Learn more ›

With Quality Attention™ you get:

  • Access to metrics that show real campaign engagement globally
  • Increase in ROI by connecting campaign exposure to business outcomes
  • Time-in-View metrics to understand if your media investment is generating enough total viewable time

Fraud-Free Measurement

Fraudulent impressions don’t advance the quality of your campaigns or inventory. We combine industry-standard measurement methodologies with our unique ad fraud detection, to offer you the most sophisticated viewability coverage.

With our Fraud-Free Measurement you get:

  • Viewability measurement that automatically excludes fraudulent impressions
  • Predictive data that makes it possible for brands to target the most viewable ads available — all before ever placing a bid
  • Real-time data via the Integral Platform or automated reports sent directly to your inbox

Get deeper insights into cutting-edge Viewability solutions at the IAS Insider.

Explore our thought leadership
IAS and Gadsme are measuring in-game ad campaigns.

IAS expands media quality solutions for in-game media buys

To bring transparency to in-game advertising, IAS is partnering with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries. Through this partnership, marketers can now maximize media quality with best-in-class campaign reporting.

Learn more ›
December 15, 2022
by IAS Team
Catalina case study on viewability and sales growth.

Driving Outcomes with Viewability & Attention

Viewability is perhaps the most basic requirement for marketers. It's the starting point that leads to analyzing time-in-view, providing key insight on what captures consumers' attention. But when it comes to fueling sales, how crucial is consumer engagement? And is there a way for marketers to optimize digital ad campaigns for amplified attention? Download the research to find out.

Learn more ›
November 22, 2022
by IAS Team
IAS + Netflix_860x860_Tile image v1

IAS brings media quality to Netflix

Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic (IVT) on Netflix's highly anticipated new platform, available in early 2023.

Learn more ›
October 14, 2022
by IAS Team

Fast responses for fast-moving campaigns.

Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our Viewability solutions and workflows at any point.

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