If an ad is out of view, it can’t reach its full potential
For digital ads to make an impact, they need to be seen — not just served. However, as many as one-third of digital ads go unseen by consumers in certain environments. Make sure your ads have the opportunity to be seen by real people wherever they are.
Give ads the spotlight they need with our toolkit.
Our viewability solutions cover:
Advertising can’t be effective without first being seen
Viewability continues to be a top concern for marketers
Viewability remains the bedrock of media quality assurance. As digital advertising becomes more sophisticated, media buyers and sellers want to not only prove their ability to drive results, but they also want to transact on viewability — making it a customizable currency.
of digital ads are going unseen by consumers in certain environments
of worldwide desktop display ads were in view in H2 2020 per the MRC standard.
worldwide time-in-view average for mobile web display ads in H2 2020
Ensure your campaigns get the attention they deserve
The longer your ads are in front of consumers, the greater the opportunity to leave an impression. Access viewability metrics and reallocate spend to top-performing ad formats. Our trusted viewability solutions cover both buyers and sellers to ensure efficiency and avoid wasted time on reconciliation.
Custom Viewability
Apply your own definition of a viewable impression to your campaigns. Set up your custom viewability standard with the most flexibility, highest degree of efficiency, and quickest turnaround in market. Decide on the viewability definition that is right for you.
With Custom Viewability you get:
- Flexible customizations using a number of parameters beyond media and device type
- Power to define and customize viewability metrics to align with your business goals
- Turnkey set up process for operational efficiency for your team
Quality Attention™
Not all viewable impressions are equal. Go beyond binary viewability measurement and access time-based attention metrics with Quality Attention™. Reallocate your media dollars toward placements that leave a lasting impression.
With Quality Attention™ you get:
- Access to metrics that show real campaign engagement globally
- Increase in ROI by connecting campaign exposure to business outcomes
- Time-in-View metrics to understand if your media investment is generating enough total viewable time
With our Fraud-Free Measurement you get:
- Viewability measurement that automatically excludes fraudulent impressions
- Predictive data that makes it possible for brands to target the most viewable ads available — all before ever placing a bid
- Real-time data via the Integral Platform or automated reports sent directly to your inbox
Get deeper insights into cutting-edge Viewability solutions at the IAS Insider.
To bring transparency to in-game advertising, IAS is partnering with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries. Through this partnership, marketers can now maximize media quality with best-in-class campaign reporting.
Viewability is perhaps the most basic requirement for marketers. It's the starting point that leads to analyzing time-in-view, providing key insight on what captures consumers' attention. But when it comes to fueling sales, how crucial is consumer engagement? And is there a way for marketers to optimize digital ad campaigns for amplified attention? Download the research to find out.
Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic (IVT) on Netflix's highly anticipated new platform, available in early 2023.
Fast responses for fast-moving campaigns.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our Viewability solutions and workflows at any point.
