Quality Impressions™

Quality ads deserve Quality Impressions™. Now more than ever, it is critical for marketers to control the quality of media they buy or bid on. It has always been our goal at IAS to provide our customers with transparency into the quality of their media.

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Strengthen your campaign results and find quality impressions with IAS as your partner.

Make your first impression a quality one

The IAS Quality Impression™ is an MRC-accredited, proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression, a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo.


If an ad is served, but no one sees it, does it make an impact? Viewability is the bedrock of quality.

Fraud Free

Bots don’t buy products, real people do. Quality Impressions™ always exclude invalid traffic.

Safe & Suitable

Ad context impacts memorability, engagement, and affinity, so we help ensure ads appear in the right environment for you.

In Geo

Don’t pay for impressions that fall outside of your ideal location and eliminate wasted spend.

Quality Impressions™

To ensure that campaigns have the potential to connect with their audiences, advertisers need transparency into the holistic quality of their impressions, and they need to be able to optimize campaigns effectively. Our Quality Impression™ metric helps advertisers do just that; it’s a media quality metric that summarizes campaign performance and proves campaign value.

IAS reporting gives advertisers full control over their digital media investments by providing granular insights at the campaign, partner, placement, domain, and app-level, along with outlining reasons for failures to guide better optimization.

With Quality Impressions™, the control is in your hands.


Get deeper insights into cutting-edge Viewability solutions at the IAS Insider.


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