Quality ads deserve Quality Impressions™. Now more than ever, it is critical for marketers to control the quality of media they buy or bid on. It has always been our goal at IAS to provide our customers with transparency into the quality of their media.
Strengthen your campaign results and find quality impressions with IAS as your partner.
Make your first impression a quality one
The IAS Quality Impression™ is an MRC-accredited, proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression, a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo.
To ensure that campaigns have the potential to connect with their audiences, advertisers need transparency into the holistic quality of their impressions, and they need to be able to optimize campaigns effectively. Our Quality Impression™ metric helps advertisers do just that; it’s a media quality metric that summarizes campaign performance and proves campaign value.
IAS reporting gives advertisers full control over their digital media investments by providing granular insights at the campaign, partner, placement, domain, and app-level, along with outlining reasons for failures to guide better optimization.
With Quality Impressions™, the control is in your hands.
EXPERT INDUSTRY INSIGHTS
Get deeper insights into cutting-edge Viewability solutions at the IAS Insider.
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
IAS launches its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta.