Quality ads deserve Quality Impressions™. Make every impression count by controlling the quality of the media you buy or bid on. At IAS, it is our goal to provide our customers with media quality transparency.
Learn how to put quality at the heart of every campaign with our one sheet.
Make your first impression a quality one
The IAS Quality Impression™ is an MRC-accredited, proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression, a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo.
To ensure that campaigns have the potential to connect with their audiences, advertisers need transparency into the holistic quality of their impressions, and they need to be able to optimise campaigns effectively. Our Quality Impression™ metric helps advertisers do just that; it’s a media quality metric that summarises campaign performance and proves campaign value.
IAS reporting gives advertisers full control over their digital media investments by providing granular insights at the campaign, partner, placement, domain, and app-level, along with outlining reasons for failures to guide better optimisation.
With Quality Impressions™, the control is in your hands.
Expert industry insights
Get the insights you need to decode industry trends, capture consumer attention, and drive better outcomes with the IAS Insider.
After witnessing years of growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming