Reach your target audience in a cookieless world
Take control with contextual targeting to meet your unique brand goals, before a bid is even placed. Our predictive science pre-screens pages and categorizes them using emotion and sentiment analysis, enabling you to target content that is most desirable and relevant. Contextual targeting capabilities complement your IAS brand safety and avoidance pre-bid settings to amplify your brand message.
Explore how we provide unprecedented precision with our toolkit.
Contextual Targeting is key to connect with your ideal audience
With new privacy legislation and cookie deprecation, advertisers need solutions for reaching their desired audiences in suitable spaces. Our Context Control Targeting solution leverages page-level classification to curate content across more than 200 industry vertical, seasonal, topical, and audience proxy segments. Powered by the largest knowledge graph, our technology enables deeper classification of content to help advertisers tailor ad placements and access precise targeting at scale.
Increase recognition, engagement, and favorability
There is life — and targeting — in the post-cookie landscape. Context Control Targeting delivers precision to maximize impact without relying on third-party cookies. Through innovation and partnership, we’re moving into the next generation of targeting.
of industry professionals agree that contextual targeting will gain favor as consumers gain more control over their data
boost in attention with quality targeting
increase in CTR for a technology B2B brand using custom contextual categories
Sophisticated targeting requires sophisticated tech
Go beyond binary decision making with technology that comprehends content the way a human would, and ensure your message reaches the consumers who will connect the most with your brand.
With our Context Control Targeting solution you get:
- 200+ vertical, topical, seasonal and audience proxy segments available
- Accurate classification at scale of content using best-in-class semantic intelligence
- Pre-bid segments for targeting within major global DSPs including Google Display & Video 360, The Trade Desk, Verizon Media DSP, Adelphic, and more
With our carefully curated segments segments you get:
- Seasonal targeting segments such as Christmas, Back to School, and Black Friday
- Vertical targeting segments such as Financial, Entertainment, and CPG
- Topical targeting segments such as Sensitive Social Issues, Natural Disasters, and Infectious Diseases & Outbreaks
- Audience proxy targeting segments such as Starting a Family, Small Business Owners, and Tech Enthusiasts
“Knowing your campaign is running alongside trusted and expected content is key. Deepening our relationship with IAS to offer both contextual avoidance and targeting segments gives our advertisers more flexibility and transparency across their omnichannel buys.”
Get deeper insights into cutting-edge contextual targeting solutions at the IAS Insider.
Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.