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IAS pre-bid fraud segments are available for marketers on Roku’s ad platform, OneView. Plus, IAS is now offering support for Roku’s Advertising Watermark – available only on authentic Roku devices.
Diversity and inclusion (D&I) are taking center stage as consumers push for brands to reflect modern culture in their marketing efforts. But with consumers increasingly wary of campaigns that miss the mark, how can marketers mindfully meet consumer needs through authentic D&I efforts?
We're proud to receive the first-ever Media Rating Council (MRC) accreditation of viewable impressions on CTV. This respected accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments.
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