Case Study: OMD Saves Time Tagging with IAS
The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.
Category: Case Studies
Driving Demand for an International School
An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...
IAS helps Starcom improve Facebook Viewability
Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment. Starcom UK’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to...
Case Study: How dentsu Drives Efficiency
One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...
IAS Context Control Case Study with Bench Media
Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.
Harmelin Media optimizes efficiency with IAS Total Visibility
Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...
Driving Efficiencies: Awlogy on IAS Automated Tag
Long before ads are seen by consumers, they require hours of creativity, focus, and manual work. Digital campaign trafficking is, at times, tedious, and the tag wrapping process can be subject to human error. Recognizing this challenge, IAS developed the...
A leading UK publisher boosts viewability by 133%
A leading UK publisher offering classified ads was committed to offering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In...
A global beverage leader perfects brand suitability with IAS
In this case study, a global alcoholic beverage leader with over 200 brands sold in 180 countries strives to meet consumer demand around the world. Faced with the choice of pulling advertising spend from YouTube, a channel that drove the...