Case Studies Archives

Toyota maximizes campaign performance with IAS

Toyota maximizes campaign performance with IAS

IAS measurement and optimization solutions drive programmatic campaign results for Toyota The challenge: Global automotive leader Toyota and its partners, The&Partnership and Xaxis, wanted to enhance Toyota’s programmatic performance, drive better results, and access actionable insights across their digital campaigns....

September 6, 2023

Case Studies Viewability

IAS drives stronger brand lift for emerging electric auto brand

IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and an emerging electric automotive brand to show the role media quality plays in driving business results for the auto...

August 23, 2023

Case Studies Viewability

IAS drives stronger brand lift for a major CPG brand

IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and a major CPG brand to show the role media quality plays in driving business results for the CPG brand....

August 23, 2023

IAS and Lumen boost attention for a major sports retailer

Case Studies Contextual Targeting Viewability

IAS and Lumen boost attention for a major sports retailer

The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event. In this study, we...

May 1, 2023

Ad Fraud Brand Safety & Suitability Case Studies Contextual Targeting Mobile & In-App

Health & beauty retailer exceeds benchmarks with IAS

Guardian surpasses Singapore’s benchmarks with media quality across campaigns The challenge: Guardian, a Singapore-based health and beauty company, focused solely on the cost of their media buys to determine ROI. In order to look beyond cost, Guardian established a goal...

December 20, 2022

Driving Campaign Performance for Major Thailand Advertiser

Case Studies Contextual Targeting

Driving Campaign Performance for Major Thailand Advertiser

Major advertiser drives campaign performance with Context Control Targeting The challenge: OMG was tasked with meeting a major Thailand advertiser’s KPIs, driving campaign awareness, maximizing clicks, and increasing new users to a major government website — all without the use...

November 2, 2022

IAS drives business outcomes for Samsung

Case Studies Efficiency & Optimization

IAS drives business outcomes for Samsung

The challenge: Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung’s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung’s digital ad campaigns must drive business outcomes, cost savings,...

October 31, 2022

Ad Fraud Brand Safety & Suitability Case Studies Viewability

Danone Increases Media Efficiency with Quality Impressions

Danone’s global partnership with IAS improves media quality and efficiency across the board Danone, a leading food and beverage company, established a goal to ensure quality and efficiency across their digital media efforts worldwide. To accomplish this, Danone instated IAS’s...

August 9, 2022

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Case Studies Contextual Targeting CTV & Video Mobile & In-App

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Context Control Targeting drives ROI for Dentu’s fashion retailer client Dentsu, a global multimedia agency, wanted to plan for the cookieless future for a major fashion retailer client. With a goal of finding a data-driven solution to deliver ROI and...

July 8, 2022

Starcom Wins Big in Programmatic with Total Visibility

Case Studies Efficiency & Optimization Programmatic

Starcom Wins Big in Programmatic with Total Visibility

“Total Visibility provides a unified mechanism to easily bring together and understand the complex cost structures in programmatic supply paths.” – Jacques Edeling, Programmatic Lead, Starcom Worldwide media agency Starcom aimed to find a new Quality Path Optimization (QPO) solution...

July 6, 2022

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Category: Case Studies

Toyota maximizes campaign performance with IAS

IAS drives stronger brand lift for emerging electric auto brand

IAS drives stronger brand lift for a major CPG brand

IAS and Lumen boost attention for a major sports retailer

Health & beauty retailer exceeds benchmarks with IAS

Driving Campaign Performance for Major Thailand Advertiser

IAS drives business outcomes for Samsung

Danone Increases Media Efficiency with Quality Impressions

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Starcom Wins Big in Programmatic with Total Visibility

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Category: Case Studies

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