Case Studies Archives

Health & beauty retailer exceeds benchmarks with IAS

Guardian surpasses Singapore’s benchmarks with media quality across campaigns The challenge: Guardian, a Singapore-based health and beauty company, focused solely on the cost of their media buys to determine ROI. In order to look beyond cost, Guardian established a goal...

December 21, 2022

Driving Campaign Performance for Major Thailand Advertiser

Case Studies Contextual Targeting

Driving Campaign Performance for Major Thailand Advertiser

Major advertiser drives campaign performance with Context Control Targeting The challenge: OMG was tasked with meeting a major Thailand advertiser’s KPIs, driving campaign awareness, maximizing clicks, and increasing new users to a major government website — all without the use...

November 2, 2022

IAS drives business outcomes for Samsung

Case Studies Efficiency & Optimization

IAS drives business outcomes for Samsung

The challenge: Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung’s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung’s digital ad campaigns must drive business outcomes, cost savings,...

October 31, 2022

Ad Fraud Brand Safety & Suitability Case Studies Viewability

Danone Increases Media Efficiency with Quality Impressions

Danone’s global partnership with IAS improves media quality and efficiency across the board Danone, a leading food and beverage company, established a goal to ensure quality and efficiency across their digital media efforts worldwide. To accomplish this, Danone instated IAS’s...

August 9, 2022

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Case Studies Contextual Targeting CTV & Video Mobile & In-App

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Context Control Targeting drives ROI for Dentu’s fashion retailer client Dentsu, a global multimedia agency, wanted to plan for the cookieless future for a major fashion retailer client. With a goal of finding a data-driven solution to deliver ROI and...

July 9, 2022

Starcom Wins Big in Programmatic with Total Visibility

Case Studies Efficiency & Optimization Programmatic

Starcom Wins Big in Programmatic with Total Visibility

“Total Visibility provides a unified mechanism to easily bring together and understand the complex cost structures in programmatic supply paths.” – Jacques Edeling, Programmatic Lead, Starcom Worldwide media agency Starcom aimed to find a new Quality Path Optimization (QPO) solution...

July 7, 2022

IAS’s Context Control Improves Conversions for Renault Turkey

Case Studies Contextual Targeting CTV & Video Mobile & In-App

IAS’s Context Control Improves Conversions for Renault Turkey

Renault, a French-based auto manufacturer, established a goal to increase awareness and conversions across their website. Over the course of four weeks, IAS and OMD worked with Renault Turkey to implement IAS’s Context Control Targeting – our cookieless contextual solution...

May 11, 2022

IAS Accelerates OMD’s Tag Wrapping Process

Case Studies CTV & Video Efficiency & Optimization Mobile & In-App

IAS Accelerates OMD’s Tag Wrapping Process

“It is the best solution created by any ad verification vendor.” – Bartu Elgin, Senior Ad Ops Executive, OMD Turkey OMD, the world’s largest media network, prides themselves on delivering better and faster decisions for their clients. In order to get...

April 20, 2022

Channel Science boosts YouTube performance for B2B client

Case Studies Efficiency & Optimization Proprietary Platforms

Channel Science boosts YouTube performance for B2B client

IAS helps advertiser achieve higher conversions and lower cost-per-action Merkle | DWA, a global media and marketing agency, had an advertiser client that wanted to focus on their YouTube strategy. The advertiser established a goal of keeping their cost-per-actions (CPA)...

April 6, 2022

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Category: Case Studies

Health & beauty retailer exceeds benchmarks with IAS

Driving Campaign Performance for Major Thailand Advertiser

IAS drives business outcomes for Samsung

Danone Increases Media Efficiency with Quality Impressions

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Starcom Wins Big in Programmatic with Total Visibility

IAS’s Context Control Improves Conversions for Renault Turkey

IAS Accelerates OMD’s Tag Wrapping Process

Channel Science boosts YouTube performance for B2B client

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