Case Studies - Integral Ad Science

IAS’s Context Control Improves Conversions for Renault Turkey

IAS’s Context Control Improves Conversions for Renault Turkey

Renault, a French-based auto manufacturer, established a goal to increase awareness and conversions across their website. Over the course of four weeks, IAS and OMD worked with Renault Turkey to implement IAS’s Context Control Targeting – our cookieless contextual solution...

May 11, 2022

IAS Accelerates OMD’s Tag Wrapping Process

Case Studies CTV & Video Efficiency & Optimization Mobile & In-App

IAS Accelerates OMD’s Tag Wrapping Process

“It is the best solution created by any ad verification vendor.” – Bartu Elgin, Senior Ad Ops Executive, OMD Turkey OMD, the world’s largest media network, prides themselves on delivering better and faster decisions for their clients. In order to get...

April 20, 2022

Case Study: OMD Saves Time Tagging with IAS

Case Studies Efficiency & Optimisation Efficiency & Optimization

Case Study: OMD Saves Time Tagging with IAS

The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.

September 16, 2021

Driving Demand for an International School

Case Studies Case Studies Contextual Targeting Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

August 4, 2021

IAS helps Starcom improve Facebook Viewability

Case Studies Proprietary Platforms

IAS helps Starcom improve Facebook Viewability

Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment. Starcom UK’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to...

July 20, 2021

Brand Safety & Suitability Case Studies Contextual Targeting Efficiency & Optimization

Case Study: How dentsu Drives Efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...

July 7, 2021

Brand Safety & Suitability Case Studies Contextual Targeting

IAS Context Control Case Study with Bench Media

Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.

July 7, 2021

Harmelin Media optimizes efficiency with IAS Total Visibility

Case Studies Programmatic

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...

June 21, 2021

Driving Efficiencies: Awlogy on IAS Automated Tag

Case Studies Efficiency & Optimization Insights

Driving Efficiencies: Awlogy on IAS Automated Tag

Long before ads are seen by consumers, they require hours of creativity, focus, and manual work. Digital campaign trafficking is, at times, tedious, and the tag wrapping process can be subject to human error. Recognizing this challenge, IAS developed the...

October 20, 2020

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Category: Case Studies

IAS’s Context Control Improves Conversions for Renault Turkey

IAS Accelerates OMD’s Tag Wrapping Process

Case Study: OMD Saves Time Tagging with IAS

Driving Demand for an International School

IAS helps Starcom improve Facebook Viewability

Case Study: How dentsu Drives Efficiency

IAS Context Control Case Study with Bench Media

Harmelin Media optimizes efficiency with IAS Total Visibility

Driving Efficiencies: Awlogy on IAS Automated Tag

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