Case Studies Archives

Does viewability drive conversions?

In partnership with GroupM, IAS identified three brand candidates to participate in an Online Conversion Lift study. This study shows that by leveraging additional insights from Online Conversion Lift data, you can further inform and optimize your media strategy.

October 3, 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

Case Studies Channels CTV & Video Resources Social Platforms

Ubisoft Canada increases social ROI using IAS’s data driven insights

It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...

June 21, 2019

Brand Safety & Suitability Case Studies Insights Open Web Resources Topics

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content....

June 12, 2019

Brand Safety & Suitability Case Studies Social Platforms

PSA, MediaCom, IAS and YouTube pledge for brand safety

Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.

March 28, 2019

Brand Safety & Suitability Case Studies Resources Topics

How publishers can use Publisher Optimization to reduce brand risk

A major publisher was challenged by a Fortune 100 technology advertiser to meet the stringent brand safety requirements. The tech brand established brand safety standards to prevent their ads from being delivered next to content that could negatively impact consumer...

November 1, 2018

Case Studies Insights Research Viewability

How LifeLock used Online Conversion Lift to drive impact

Impressions alone don’t create impact, time-in-view does. LifeLock neededt to understand how exposure time and impression length impacted ROI in a key campaign. Learn how LifeLock used time-based insights to discover how much time-in-view was needed to generate the maximum...

September 17, 2018

Ad Fraud Case Studies Insights Publisher Research

How publishers can reduce fraud with Optimization

A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...

September 12, 2018

Case Studies Insights Publisher Research Viewability

How a news and culture publisher improved viewability

Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.

September 12, 2018

Ad Fraud Case Studies Insights Open Web Research Resources Topics

Case Study: How one CPG brand cut programmatic ad fraud

CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to...

June 28, 2018

Case study: Improve your social viewability

Case Studies Mobile & In-App Social Platforms Viewability

Case study: Improve your social viewability

Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.

March 28, 2018

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Category: Case Studies

Does viewability drive conversions?

Ubisoft Canada increases social ROI using IAS’s data driven insights

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

PSA, MediaCom, IAS and YouTube pledge for brand safety

How publishers can use Publisher Optimization to reduce brand risk

How LifeLock used Online Conversion Lift to drive impact

How publishers can reduce fraud with Optimization

How a news and culture publisher improved viewability

Case Study: How one CPG brand cut programmatic ad fraud

Case study: Improve your social viewability

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