Programmatic Archives

Toyota maximizes campaign performance with IAS

Toyota maximizes campaign performance with IAS

IAS measurement and optimization solutions drive programmatic campaign results for Toyota The challenge: Global automotive leader Toyota and its partners, The&Partnership and Xaxis, wanted to enhance Toyota’s programmatic performance, drive better results, and access actionable insights across their digital campaigns....

September 6, 2023

Brand Safety & Suitability CTV & Video Featured Insights Programmatic

New Fully On-Screen and Content-Level CTV pre-bid segments

Stop wasting valuable impressions and target premium content with the confidence that your CTV investments are delivered fully on-screen. Read more here.

April 4, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Programmatic Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Efficiency & Optimization Featured Programmatic Research

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Let's face it — the programmatic buying experience is complicated. Supply path optimization helps, but it doesn't account for the lack of transparency when it comes to identifying quality inventory. So how can marketers optimize their supply paths for both...

November 16, 2022

Navigating your advertising strategy this election season

Contextual Targeting Mobile & In-App Programmatic

Navigating your advertising strategy this election season

Target relevant content, protect your brand, and support quality journalism this election cycle Election season is upon us. And with online traffic expected to surge during this political cycle, misinformation and fake news will pose a greater threat than usual...

November 1, 2022

Brand Safety & Suitability CTV & Video Events & Videos Programmatic

IAS & Diageo talk media quality and transparency

How brands can champion connection to their consumers Transparency has become a critical piece in marketing strategies. As a global leader in beverage alcohol, Diageo relies on full visibility into where their ads are being served to ensure they’re reaching...

September 30, 2022

IAS Deepens Efficient Tag Management with Innovid

Insights Programmatic

IAS Deepens Efficient Tag Management with Innovid

Save time to focus on quality campaign performance with Automated Tag for Innovid Experience automation in seconds with IAS’s Automated Tag for Innovid. With this expanded partnership, advertisers can now automatically wrap display tags in Innovid’s platform without ever leaving...

September 20, 2022

IAS & Mediaocean automate end-to-end campaign creation

Efficiency & Optimization Featured Insights Programmatic

IAS & Mediaocean automate end-to-end campaign creation

Experience end-to-end campaign efficiency. As part of this partnership, IAS and Mediaocean now provide advertisers with a simplified campaign creation and reconciliation process through IAS Signal and Mediaocean Prisma buyer workflow.

July 31, 2022

IAS & Anzu bring media quality to in-game advertising

Ad Fraud Featured Insights Programmatic Viewability

IAS & Anzu bring media quality to in-game advertising

IAS is partnering with Anzu, a leading in-game advertising platform, bringing quality to gaming environments. Through this integration, IAS and Anzu are allowing advertisers to unlock access to sophisticated in-game measurement and transparency for advertisers.

July 28, 2022

Starcom Wins Big in Programmatic with Total Visibility

Case Studies Efficiency & Optimization Programmatic

Starcom Wins Big in Programmatic with Total Visibility

“Total Visibility provides a unified mechanism to easily bring together and understand the complex cost structures in programmatic supply paths.” – Jacques Edeling, Programmatic Lead, Starcom Worldwide media agency Starcom aimed to find a new Quality Path Optimization (QPO) solution...

July 6, 2022

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Category: Programmatic

Toyota maximizes campaign performance with IAS

New Fully On-Screen and Content-Level CTV pre-bid segments

Undercover Context: Driving consumer engagement through non-obvious contextual links

Constructing Your Quality Path: How media quality strengthens supply path optimization strategies

Navigating your advertising strategy this election season

IAS & Diageo talk media quality and transparency

IAS Deepens Efficient Tag Management with Innovid

IAS & Mediaocean automate end-to-end campaign creation

IAS & Anzu bring media quality to in-game advertising

Starcom Wins Big in Programmatic with Total Visibility

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Category: Programmatic

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