New Fully On-Screen and Content-Level CTV pre-bid segments
Stop wasting valuable impressions and target premium content with the confidence that your CTV investments are delivered fully on-screen. Read more here.
Category: Programmatic
Undercover Context: Driving consumer engagement through non-obvious contextual links
In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.
Constructing Your Quality Path: How media quality strengthens supply path optimization strategies
Let's face it — the programmatic buying experience is complicated. Supply path optimization helps, but it doesn't account for the lack of transparency when it comes to identifying quality inventory. So how can marketers optimize their supply paths for both quality and cost efficiency?
Navigating your advertising strategy this election season
Target relevant content, protect your brand, and support quality journalism this election cycle Election season is upon us. And with online traffic expected to surge during this political cycle, misinformation and fake news will pose a greater threat than usual...
IAS & Diageo talk media quality and transparency
How brands can champion connection to their consumers Transparency has become a critical piece in marketing strategies. As a global leader in beverage alcohol, Diageo relies on full visibility into where their ads are being served to ensure they’re reaching...
IAS Deepens Efficient Tag Management with Innovid
Save time to focus on quality campaign performance with Automated Tag for Innovid Experience automation in seconds with IAS’s Automated Tag for Innovid. With this expanded partnership, advertisers can now automatically wrap display tags in Innovid’s platform without ever leaving...
IAS & Mediaocean automate end-to-end campaign creation
Experience end-to-end campaign efficiency. As part of this partnership, IAS and Mediaocean now provide advertisers with a simplified campaign creation and reconciliation process through IAS Signal and Mediaocean Prisma buyer workflow.
IAS & Anzu bring media quality to in-game advertising
IAS is partnering with Anzu, a leading in-game advertising platform, bringing quality to gaming environments. Through this integration, IAS and Anzu are allowing advertisers to unlock access to sophisticated in-game measurement and transparency for advertisers.
Starcom Wins Big in Programmatic with Total Visibility
“Total Visibility provides a unified mechanism to easily bring together and understand the complex cost structures in programmatic supply paths.” – Jacques Edeling, Programmatic Lead, Starcom Worldwide media agency Starcom aimed to find a new Quality Path Optimization (QPO) solution...