Open Web Archives

Supporting News While Ensuring Brand Suitability

In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....

April 9, 2025

What is Programmatic Advertising? A Comprehensive Guide

Efficiency & Optimization Insights Open Web

What is Programmatic Advertising? A Comprehensive Guide

The number of online consumers is rapidly growing, and so is the need for ads that capture attention and make an impact. It’s crucial that marketers can depend on a transparent and trustworthy ad publishing process to reach consumers online...

December 18, 2024

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Efficiency & Optimization Featured Insights Open Web

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Access Quality Sync for end-to-end programmatic campaign optimization Seamlessly sync your IAS settings on programmatic campaigns in Amazon DSP with one turnkey solution: Quality Sync. IAS is pleased to share that our Quality Sync pre-bid segment is now available in...

December 13, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Open Web

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

Find out how IAS's misinformation detection and avoidance capabilities are leading the industry in helping marketers protect their brand across the open web and social media channels.

September 24, 2024

Boost Campaign Success with MFA Measurement & Optimization

Featured Insights Open Web

Boost Campaign Success with MFA Measurement & Optimization

MFA, an acronym for Made-for-Advertising, epitomizes a category of websites built on catchy headlines, clickbait, and controversial content to drive traffic and ad revenue. How can marketers detect and avoid them?

June 7, 2024

Guides Open Web

Programmatic Advertising Glossary

Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a diverse marketplace. At its most basic, publishers use supply-side platform (SSP) to put their ads up for sale, and advertisers buy...

May 1, 2024

Detect and Avoid Made For Advertising Sites with IAS’s AI-Driven MFA Technology

Featured Insights Open Web

Detect and Avoid Made For Advertising Sites with IAS’s AI-Driven MFA Technology

IAS is pleased to announce the expansion of our Made for Advertising (MFA) AI-driven solution. Read more here.

March 5, 2024

IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company

Case Studies Contextual Targeting Featured Open Web

IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company

IAS Context Control and Total Visibility help global advertiser drove ROAS with an automated contextual targeting strategy powered by actionable data.

February 1, 2024

Efficiency & Optimization Featured Insights Open Web

WHITE PAPER: Quest for Quality

IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.

October 26, 2023

Mastercard Improves Campaign Performance with IAS

Case Studies Open Web

Mastercard Improves Campaign Performance with IAS

Mastercard and Dentsu partnered with IAS to build a custom pre-bid strategy for their programmatic campaigns.

October 20, 2023

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Category: Open Web

Supporting News While Ensuring Brand Suitability

What is Programmatic Advertising? A Comprehensive Guide

Seamlessly Sync Programmatic Campaigns in Amazon DSP

How Marketers Can Tackle Misinformation Across the Open Web & Social Media Channels with Industry-Leading Measurement

Boost Campaign Success with MFA Measurement & Optimization

Programmatic Advertising Glossary

Detect and Avoid Made For Advertising Sites with IAS’s AI-Driven MFA Technology

IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company

WHITE PAPER: Quest for Quality

Mastercard Improves Campaign Performance with IAS

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