Category: Contextual Targeting

The IAS Election Lab explored contextual targeting across seven key swing states — Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin — to pinpoint the top-performing segments based on volume, media quality, and campaign results. Read more here.

The U.S. presidential election year is well underway, with media coverage ramping up across the country. Is your brand avoiding misinformation and risky content? Read more here.