Contextual Targeting Archives

Mother’s and Father’s Day: Capitalizing on Context & Investigating Impact

How brand safety and contextual relevance impact ad performance leading up to Mother’s and Father’s Day Mother’s and Father’s Day are quickly approaching (and it’s okay if you needed the reminder). As consumers gear up to find the perfect gift...

May 11, 2023

IAS and Lumen boost attention for a major sports retailer

Case Studies Contextual Targeting Viewability

IAS and Lumen boost attention for a major sports retailer

The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event. In this study, we...

May 1, 2023

Brand Safety & Suitability Contextual Targeting Featured Insights Uncategorized Viewability

Taking Action on Attention:
Volume I

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

April 10, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Programmatic Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

IAS talks value-first targeting at AdWeek NexTech

Contextual Targeting Events & Videos

IAS talks value-first targeting at AdWeek NexTech

Value-First Targeting: How context keeps your brand’s goals at the forefront We’re entering a new era of targeting. As the deprecation of cookies looms, alternative audience targeting strategies have emerged. Contextual targeting, perhaps the most sophisticated tactic of them all,...

January 14, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?

January 10, 2023

Ad Fraud Brand Safety & Suitability Case Studies Contextual Targeting Mobile & In-App

Health & beauty retailer exceeds benchmarks with IAS

Guardian surpasses Singapore’s benchmarks with media quality across campaigns The challenge: Guardian, a Singapore-based health and beauty company, focused solely on the cost of their media buys to determine ROI. In order to look beyond cost, Guardian established a goal...

December 21, 2022

Ad Fraud Audio Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

The 2023 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 16, 2022

Driving Campaign Performance for Major Thailand Advertiser

Case Studies Contextual Targeting

Driving Campaign Performance for Major Thailand Advertiser

Major advertiser drives campaign performance with Context Control Targeting The challenge: OMG was tasked with meeting a major Thailand advertiser’s KPIs, driving campaign awareness, maximizing clicks, and increasing new users to a major government website — all without the use...

November 2, 2022

1 2 … 4 5

Category: Contextual Targeting

Mother’s and Father’s Day: Capitalizing on Context & Investigating Impact

IAS and Lumen boost attention for a major sports retailer

Taking Action on Attention:
Volume I

Undercover Context: Driving consumer engagement through non-obvious contextual links

IAS talks value-first targeting at AdWeek NexTech

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Health & beauty retailer exceeds benchmarks with IAS

The 2023 Industry Pulse

Driving Campaign Performance for Major Thailand Advertiser

Access the content now.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

Download Content

Subscribe now

BY PRODUCT TYPE

BY CHANNEL

BY CUSTOMER TYPE