Contextual Targeting Archives

How to Leverage Brand Safety & Contextual Segments this Holiday Season

It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday...

November 8, 2023

Contextual Targeting CTV & Video Featured Research

RESEARCH: The Mind on The Stream

Use the power of science to increase brand impact and drive superior results. Download the research to learn more.

September 19, 2023

Toyota Maximizes Campaign Performance with IAS

Case Studies Contextual Targeting Programmatic

Toyota Maximizes Campaign Performance with IAS

IAS measurement and optimization solutions drive programmatic campaign results for Toyota The challenge: Global automotive leader Toyota and its partners, The&Partnership and Xaxis, wanted to enhance Toyota’s programmatic performance, drive better results, and access actionable insights across their digital campaigns....

September 6, 2023

RESEARCH: Driving ROI in Retail Media Networks

Contextual Targeting Featured Research Viewability

RESEARCH: Driving ROI in Retail Media Networks

Retail Media Networks (RMNs) have become key pillars of digital advertising strategies — but how can marketers truly maximize their investments in the space to reach KPIs and drive tangible results?

August 8, 2023

Diversity & Inclusion: Centering inclusivity in the future of digital marketing

Contextual Targeting Featured Research

Diversity & Inclusion: Centering inclusivity in the future of digital marketing

Diversity and inclusion (D&I) are taking center stage as consumers push for brands to reflect modern culture in their marketing efforts. But with consumers increasingly wary of campaigns that miss the mark, how can marketers mindfully meet consumer needs through...

June 1, 2023

Mother’s and Father’s Day: Capitalizing on Context & Investigating Impact

Contextual Targeting Featured Research

Mother’s and Father’s Day: Capitalizing on Context & Investigating Impact

How brand safety and contextual relevance impact ad performance leading up to Mothers and Fathers Day Mother’s and Father’s Day are quickly approaching (and it’s okay if you needed the reminder). As consumers gear up to find the perfect gift...

May 11, 2023

IAS and Lumen boost attention for a major sports retailer

Case Studies Contextual Targeting Viewability

IAS and Lumen boost attention for a major sports retailer

The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event. In this study, we...

May 1, 2023

Brand Safety & Suitability Contextual Targeting Featured Insights Viewability

Taking Action on Attention:
Volume I

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

April 10, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Programmatic Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

IAS talks value-first targeting at AdWeek NexTech

Contextual Targeting Events & Videos

IAS talks value-first targeting at AdWeek NexTech

Value-First Targeting: How context keeps your brand’s goals at the forefront We’re entering a new era of targeting. As the deprecation of cookies looms, alternative audience targeting strategies have emerged. Contextual targeting, perhaps the most sophisticated tactic of them all,...

January 13, 2023

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Category: Contextual Targeting

How to Leverage Brand Safety & Contextual Segments this Holiday Season

RESEARCH: The Mind on The Stream

Toyota Maximizes Campaign Performance with IAS

RESEARCH: Driving ROI in Retail Media Networks

Diversity & Inclusion: Centering inclusivity in the future of digital marketing

Mother’s and Father’s Day: Capitalizing on Context & Investigating Impact

IAS and Lumen boost attention for a major sports retailer

Taking Action on Attention:
Volume I

Undercover Context: Driving consumer engagement through non-obvious contextual links

IAS talks value-first targeting at AdWeek NexTech

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Category: Contextual Targeting

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