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Share on XYour guide to capturing high-intent shoppers throughout the full summer season
Summer brings more than just longer days—it brings a massive surge in consumer activity and seasonal planning that begins well before the first heatwave hits. In fact, one study found that nearly half of all U.S. consumers expect to travel this summer, making early engagement essential for brands that want to seize the moment.
However, success in a crowded summer landscape hinges on timing and precision. With rising media costs and limited premium inventory, brands risk being overshadowed by the competition if they don’t have the right strategic partner.
We’ve developed our latest guide to provide the toolkit needed to stay ahead of the competition and drive real results.
Inside the guide, you’ll find:
The Contextual Edge: How IAS Context Control Targeting (CCT) ensures relevance by placing ads in high-quality, seasonal environments—helping one electronics brand see a 57% increase in click-through rates.
Outcome-Driven Optimization: A look at how Dynamic Performance Profiles (DPP) automate media buying to drive a 14% increase in success rates without increasing manual workload.
Enhanced Audience Precision: Tactics for using Audience Enhanced Targeting (AET) to combine audience signals with contextual insights for maximum efficiency.
The 2026 summer season is a powerful window to engage consumers, but it demands a smarter, data-driven approach. Ensure your campaigns are built to ride the wave rather than getting lost in the crowd.
