Guides Archives

IAS brings media quality to Netflix

Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic (IVT) on Netflix's highly anticipated new platform, available in...

October 13, 2022

Brand Safety & Suitability Featured Guides Mobile & In-App Proprietary Platforms Viewability

IAS Expands Media Quality Solutions for TikTok

IAS is excited to announce that we've expanded our partnership with TikTok to measure viewability, invalid traffic, and app-level brand safety globally.

May 9, 2022

Brand Safety & Suitability CTV & Video Guides Mobile & In-App

Navigating Geo-Political Conflict

Keeping your brand protected and supporting quality journalism during uncertain times As a digital media quality company, IAS’s core capabilities focus on ensuring quality impressions with the correct context for brand’s values and objectives, delivered by quality publishers. To continue...

April 11, 2022

IAS Enhances Signal UI with Unified View and Attention Metrics

CTV & Video Efficiency & Optimization Featured Guides Mobile & In-App Programmatic

IAS Enhances Signal UI with Unified View and Attention Metrics

IAS is excited to announce new reporting enhancements in the Signal UI that provide advertisers with a unified view of their global campaigns. This technology allows advertisers to analyze data using custom filters created automatically from their unique campaign naming...

April 5, 2022

Now Streaming: A guide to everything you need to know about CTV

CTV & Video Guides

Now Streaming: A guide to everything you need to know about CTV

With this guide, Integral Ad Science is helping advertisers gain transparency and media quality on connected TV, tackling issues from CTV fraud to brand safety and suitability.

November 29, 2021

Brand Safety & Suitability Guides

Industry Essentials: Download our Brand Safety & Suitability Guide

The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand. That’s where brand suitability comes in. But...

September 14, 2021

Featured Guides Viewability

New and improved: IAS Viewability Guide

For digital ads to make an impact, they need to be seen – not just served. However, as many as one-third of digital ads go unseen by consumers in certain environments. Marketers need to reach the right consumers, in the...

August 11, 2021

Just released: IAS Programmatic Mini Guide

Guides Programmatic

Just released: IAS Programmatic Mini Guide

Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience. ...

July 22, 2021

Driving Efficiencies: Download our Automated Tag Guide

Efficiency & Optimization Guides Programmatic Publisher

Driving Efficiencies: Download our Automated Tag Guide

IAS recognizes the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...

April 28, 2021

Featured Guides Resources

CTV Brand Safety is Scalable and Available Now

Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers...

March 25, 2021

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Category: Guides

IAS brings media quality to Netflix

IAS Expands Media Quality Solutions for TikTok

Navigating Geo-Political Conflict

IAS Enhances Signal UI with Unified View and Attention Metrics

Now Streaming: A guide to everything you need to know about CTV

Industry Essentials: Download our Brand Safety & Suitability Guide

New and improved: IAS Viewability Guide

Just released: IAS Programmatic Mini Guide

Driving Efficiencies: Download our Automated Tag Guide

CTV Brand Safety is Scalable and Available Now

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