Guides Archives

New and improved: IAS Viewability Guide

For digital ads to make an impact, they need to be seen – not just served. However, as many as one-third of digital ads go unseen by consumers in certain environments. Marketers need to reach the right consumers, in the...

August 11, 2021

Just released: IAS Programmatic Mini Guide

Guides Programmatic

Just released: IAS Programmatic Mini Guide

Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience. ...

July 22, 2021

Driving Efficiencies: Download our Automated Tag Guide

Efficiency & Optimization Guides Programmatic Publisher

Driving Efficiencies: Download our Automated Tag Guide

IAS recognizes the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...

April 28, 2021

Featured Guides Resources

CTV Brand Safety is Scalable and Available Now

Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers...

March 25, 2021

Guides Mobile & In-App

Your Guide to the OM SDK

As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardized measurement to Open Web Video, available now for integration. The OM for Open Web Video...

March 22, 2021

Think you’re streaming on a CTV? Think again.

CTV & Video Guides

Think you’re streaming on a CTV? Think again.

Consumers on couches are spending more time than ever binge-watching streaming content on connected TV devices, but have you ever tried explaining that to them? Chances are, many consumers are unaware of the differences between streaming devices, let alone the...

February 25, 2021

Industry Pulse 2021: The Most Unexpected Predictions

Guides Research

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December, we...

February 4, 2021

Introducing Total Visibility with Amino Payments

Efficiency & Optimization Guides Programmatic

Introducing Total Visibility with Amino Payments

In an effort to close the programmatic transparency gap and assure efficient quality media transactions, IAS has formed an exclusive, industry-first partnership with Amino Payments.

April 29, 2020

Guides Proprietary Platforms

Social Cheat Sheet

Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.

October 18, 2019

Brand Safety & Suitability Guides

Brand safety: a short guide

Brand safety is not a net-new concept, global events and a heightened sensitivity to unsavory ad placements have thrust brand safety into the national spotlight. Want to learn more about brand safety? Download the full guide.

February 5, 2018

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Category: Guides

New and improved: IAS Viewability Guide

Just released: IAS Programmatic Mini Guide

Driving Efficiencies: Download our Automated Tag Guide

CTV Brand Safety is Scalable and Available Now

Your Guide to the OM SDK

Think you’re streaming on a CTV? Think again.

Industry Pulse 2021: The Most Unexpected Predictions

Introducing Total Visibility with Amino Payments

Social Cheat Sheet

Brand safety: a short guide

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