For digital ads to make an impact, they need to be seen – not just served.
However, as many as one-third of digital ads go unseen by consumers in certain environments. Marketers need to reach the right consumers, in the right places, in the appropriate context. But before that can happen, ads need the opportunity to be viewable. Even after an ad loads, the environment or consumer interaction can interfere with the viewability.
In our new Viewability Essentials Guide we answer critical questions:
- Why would an ad not be viewable?
- How is Viewability measured across different channels, environments, and formats?
- What’s the relationship between viewability and ad effectiveness?
- How can Viewability be improved for brands and publishers?
Download the Viewability Essentials Guide to learn why Viewability remains the bedrock of media quality assurance and how IAS ensures your ads receive the Quality Attention™ they deserve.