Attention

Higher ad attention can come at a higher price. Does the performance justify it? Drawing on approximately 197 million measured impressions, new IAS research explores the trade-offs between attention, campaign results, cost, and scale. Download the white paper to see...

Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture consumer interest, the methods for measuring this elusive concept have evolved. Taking Action on Attention: Volume II deep dives into the critical relationship...

All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can...