Insights Archives

How IAS is Fighting Back Against the Shape-Shifting Kaleidoscope Scheme

Ad fraud is evolving — and so are we. The IAS Threat Lab has uncovered a sophisticated new threat dubbed Kaleidoscope — a deceptive Android ad fraud operation that’s as dynamic as it is dangerous. This scheme hides behind seemingly...

May 9, 2025

Brand Safety & Suitability Featured Insights Our Partners

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

Drive performance and suitability on SPN IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads...

May 8, 2025

Brand Safety & Suitability Featured Insights Our Partners

IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network

Targeting and measurement available now on the Spotify Audience Network Audio is rapidly expanding, with podcast advertising revenue expected to surpass $3 billion in 2027 in the U.S. alone — and advertisers need to be equipped with control and confidence...

May 6, 2025

Brand Safety & Suitability Insights

How Advertisers Can Avoid Overblocking During Major Cultural Moments

Every year, major cultural moments like awards season, the Super Bowl, or March Madness generate headlines, social media buzz, and countless opportunities for advertisers to connect with highly engaged audiences. But overblocking has been an ongoing issue. For example, this...

April 17, 2025

Brand Safety & Suitability Featured Insights Social Platforms

Social Optimization for TikTok Now Includes Video Exclusion Lists

Access greater control over brand-suitable ad placements on TikTok Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your...

April 14, 2025

Brand Safety & Suitability Featured Insights Open Web

Supporting News While Ensuring Brand Suitability

In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....

April 9, 2025

Brand Safety & Suitability Featured Insights Social Platforms

Total Media Quality Now Available on Reddit

Engage with real users and protect your brand on Reddit Safeguard and scale across Reddit with Total Media Quality. Starting today, you can access industry-aligned Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement across your Reddit campaigns as...

April 3, 2025

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

Ad Fraud Insights Threat Lab

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.

March 5, 2025

Featured Insights Our Partners Social Platforms

Improve Brand Suitability with Meta Optimization

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

February 13, 2025

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Efficiency & Optimization Featured Insights Our Partners

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Ensure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360 IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed...

February 10, 2025

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Category: Insights

How IAS is Fighting Back Against the Shape-Shifting Kaleidoscope Scheme

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network

How Advertisers Can Avoid Overblocking During Major Cultural Moments

Social Optimization for TikTok Now Includes Video Exclusion Lists

Supporting News While Ensuring Brand Suitability

Total Media Quality Now Available on Reddit

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

Improve Brand Suitability with Meta Optimization

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

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