Insights Archives

IAS brings Viewability and Invalid Traffic Measurement to Criteo’s Commerce Media platform

How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs) have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than tripled its pre-pandemic total. In fact,...

September 12, 2023

Ad Fraud Insights

What is ad fraud?

What marketers need to know about the schemes infiltrating ad spend In a perfect world, every ad impression would be presented to, and viewed by, an actual human that is potentially interested in a specific product or service. Unfortunately, the...

August 29, 2023

Brand Safety & Suitability Featured Insights

Building an Unbreakable Brand

In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.

August 22, 2023

IAS announces updates to integration with Google for automated campaign management in Campaign Management 360

Efficiency & Optimization Featured Insights Our Partners

IAS announces updates to integration with Google for automated campaign management in Campaign Management 360

With the risk of human error and programmatic glitches, it's critical for marketers to find a time-saving solution that allows for flexibility throughout each campaign. How can marketers drive efficiencies without sacrificing control?

August 17, 2023

IAS earns TAG “Certified For Transparency” seal

Featured Insights Viewability

IAS earns TAG “Certified For Transparency” seal

At Integral Ad Science (IAS), trust and transparency are the foundations of our business. That’s why we’re excited to share that IAS has earned the “Certified for Transparency” seal from TAG (Trustworthy Accountability Group).

August 15, 2023

Brand Safety & Suitability Featured Insights Our Partners Viewability

IAS Total Media Quality now includes Brand Safety and Suitability Measurement for Google Video Partners

IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.

July 14, 2023

IAS Measurement Across YouTube and Google Video Partners (GVP) Inventory

Insights Our Partners

IAS Measurement Across YouTube and Google Video Partners (GVP) Inventory

At IAS, our mission is to be the global benchmark for trust and transparency in digital media quality. We deliver the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Over the...

July 12, 2023

IAS & Anzu launch first-to-market in-game measurement solution

Ad Fraud Featured Insights Our Partners Viewability

IAS & Anzu launch first-to-market in-game measurement solution

IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.

July 11, 2023

Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels

Ad Fraud Featured Insights Proprietary Platforms Viewability

Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels

Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...

June 20, 2023

Brand Safety & Suitability CTV & Video Featured Insights

Introducing the industry’s first video-level brand suitability measurement for CTV

Improve campaign effectiveness and grow your brand with multimedia classification IAS has partnered with IRIS.TV to announce Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand suitability measurement for CTV, powered by IAS’s multimedia classification...

June 16, 2023

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Category: Insights

IAS brings Viewability and Invalid Traffic Measurement to Criteo’s Commerce Media platform

What is ad fraud?

Building an Unbreakable Brand

IAS announces updates to integration with Google for automated campaign management in Campaign Management 360

IAS earns TAG “Certified For Transparency” seal

IAS Total Media Quality now includes Brand Safety and Suitability Measurement for Google Video Partners

IAS Measurement Across YouTube and Google Video Partners (GVP) Inventory

IAS & Anzu launch first-to-market in-game measurement solution

Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels

Introducing the industry’s first video-level brand suitability measurement for CTV

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Category: Insights

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