Category: Insights
Media Rating Council continues IAS accreditation
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FeaturedInsights

Media Rating Council continues IAS accreditation

Accreditation matters. And it matters today in digital advertising more than it ever has before. Media Rating Council (MRC) accreditation is the gold standard for our industry, signaling to the marketplace that our solutions adhere to both the MRC's minimum standards for media rating research and industry-accepted standards for digital campaign measurement and verification.
March 16, 2023
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IAS now a badged TikTok Measurement Partner
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Brand Safety & SuitabilityFeaturedInsightsMobile & In-App

IAS now a badged TikTok Measurement Partner

IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor the quality of their media buys, ensuring their media investments across TikTok are appearing next to content that is brand safe and suitable.
February 24, 2023
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IAS & Twitter launch Tweet-level brand safety insights
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Brand Safety & SuitabilityFeaturedInsightsMobile & In-App

IAS & Twitter launch Tweet-level brand safety insights

IAS has teamed up with Twitter to offer marketers access to industry-leading brand safety and suitability measurement. There are 229 million active Twitter users worldwide. That’s 229 million potential opportunities for brands to connect with consumers. But with thousands of Tweets sent every second, how can marketers sift through the volume and noise to determine their ads are appearing in suitable environments?
January 26, 2023
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