Insights Archives

IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement

IAS and Roblox are bringing industry-leading 3D Viewability and Invalid Traffic measurement in a first-to-market partnership for Roblox immersive environments. Through this product, advertisers can access trusted global third-party measurement to verify that their Roblox in-experience advertisements are driving engagement...

September 12, 2024

Brand Safety & Suitability Featured Insights

Total Media Quality Now Live for Pinterest

IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest.

September 5, 2024

Why Does Sustainability Measurement Matter?

Insights

Why Does Sustainability Measurement Matter?

What is sustainability measurement? Sustainability measurement is the practice of measuring, campaigning, and optimizing while minimizing the amount of CO2 or other harmful emissions caused from marketing efforts. While you may not think tech companies play a role in the...

August 28, 2024

Brand Safety & Suitability Featured Insights

IAS’s Commitment to Media Quality

This update addresses a recent report by a third-party who inaccurately represented our technology. At IAS, we are driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.

August 7, 2024

Ad Fraud Insights

What Is Click Fraud?

Click fraud stands as a persistent threat that undermines the integrity and effectiveness of online marketing efforts. Simply put, click fraud involves the deceptive practice of clicking on online advertisements with malicious intent rather than genuine interest. This can be...

August 5, 2024

Ad Fraud Brand Safety & Suitability Insights Viewability

End-to-End Ad Measurement is Super Valuable — Here’s Why

It’s no secret that measurement is a crucial component of successful advertising campaigns. Advertisers and publishers alike have been measuring digital impressions for decades. But ad measurement has evolved significantly since its inception, and impressions aren’t the only metric that...

July 17, 2024

Contextual Targeting Featured Insights

Scaling Your Brand Amid Surging Political Content and Misinformation

The U.S. presidential election year is well underway, with media coverage ramping up across the country. Is your brand avoiding misinformation and risky content? Read more here.

July 9, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Viewability

Effectively Validate Media Quality Across the Microsoft Advertising Network

Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the...

June 25, 2024

Brand Safety & Suitability Featured Insights Proprietary Platforms

Safeguard & Scale Your Business Across Snap

IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap.

June 17, 2024

Brand Safety & Suitability Featured Insights Proprietary Platforms

IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube.

June 17, 2024

1 2 … 24 25

Category: Insights

IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement

Total Media Quality Now Live for Pinterest

Why Does Sustainability Measurement Matter?

IAS’s Commitment to Media Quality

What Is Click Fraud?

End-to-End Ad Measurement is Super Valuable — Here’s Why

Scaling Your Brand Amid Surging Political Content and Misinformation

Effectively Validate Media Quality Across the Microsoft Advertising Network

Safeguard & Scale Your Business Across Snap

IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

ACCESS THE GUIDE NOW.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Category: Insights

ACCESS THE GUIDE NOW.​​

Access the case study now.​

Access the guide now.​

Access the research now.​