Insights Archives

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.

March 5, 2025

Featured Insights Our Partners Social Platforms

Improve Brand Suitability with Meta Optimization

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

February 13, 2025

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Efficiency & Optimization Featured Insights Our Partners

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Ensure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360 IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed...

February 10, 2025

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

Ad Fraud Articles Digital Audio Insights

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

How Advertisers Can Detect Ad Fraud on Digital Audio Streaming Services Listeners are flocking to digital audio streaming services with no indication of slowing down. As advertisers follow, the quality of audio streaming inventory is proving to be more important...

January 29, 2025

Brand Safety & Suitability Insights Mobile & In-App Our Partners

Total Media Quality Now Available on Kwai

Partnership brings exclusive content-level Brand Safety and Suitability Measurement to Kwai We are pleased to share that we have partnered with Kwai for Business with our AI-driven Total Media Quality for Kwai for Business product suite. Total Media Quality for...

December 19, 2024

What is Programmatic Advertising? A Comprehensive Guide

Efficiency & Optimization Insights Open Web

What is Programmatic Advertising? A Comprehensive Guide

The number of online consumers is rapidly growing, and so is the need for ads that capture attention and make an impact. It’s crucial that marketers can depend on a transparent and trustworthy ad publishing process to reach consumers online...

December 18, 2024

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Efficiency & Optimization Featured Insights Open Web

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Access Quality Sync for end-to-end programmatic campaign optimization Seamlessly sync your IAS settings on programmatic campaigns in Amazon DSP with one turnkey solution: Quality Sync. IAS is pleased to share that our Quality Sync pre-bid segment is now available in...

December 13, 2024

What is Digital Ad Viewability — and Why is it So Important?

Articles Insights Viewability

What is Digital Ad Viewability — and Why is it So Important?

Ad viewability is a key topic of conversation in the advertising industry, often regarded as a fundamental measure of success for display and video ads. But why does ad viewability matter so much? Just because an ad is served doesn’t...

December 4, 2024

IAS’s Commitment to Privacy in Google’s Privacy Sandbox

Insights Threat Lab

IAS’s Commitment to Privacy in Google’s Privacy Sandbox

For the past two years, IAS has been working closely with Google and the IAB Tech Lab on the development and testing of Google’s Privacy Sandbox. Much progress has been made to ensure that critical programmatic advertising use cases —...

November 21, 2024

Ad Fraud Articles Brand Safety & Suitability Insights Viewability

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

Digital advertising presents countless opportunities for brands to connect with their target audiences, but ensuring that ads are actually seen by real people, in the right places, and within safe environments is no small task. As brands aim to reach...

November 18, 2024

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Category: Insights

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

Improve Brand Suitability with Meta Optimization

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

Total Media Quality Now Available on Kwai

What is Programmatic Advertising? A Comprehensive Guide

Seamlessly Sync Programmatic Campaigns in Amazon DSP

What is Digital Ad Viewability — and Why is it So Important?

IAS’s Commitment to Privacy in Google’s Privacy Sandbox

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

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