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Audio is rapidly expanding, with podcast advertising revenue expected to surpass $3 billion in 2027 in the U.S. alone — and advertisers need to be equipped with control and confidence for their media buys.
IAS is pleased to announce with Spotify the launch of new Brand Safety and Suitability Features, inclusive of Targeting and Measurement products for podcasts on the Spotify Audience Network. Powered by best-in-class technology, IAS’s Brand Safety and Suitability Features, inclusive of Targeting and Measurement analyzes speech-to-text signals at the episode-level to classify podcast content across Spotify inventory, at scale.
With IAS Brand Safety and Suitability Features, inclusive of Targeting and Measurement, you get:
- Best-in-Class Technology that analyzes audio signals at the podcast-level to classify audio content aligned to industry standards, at scale
- Industry-Aligned Control: Set your preferred risk tolerance by choosing the Spotify Brand Suitability Tiers to activate Brand Suitability Targeting which aligns with your brand strategy, which minimizes ad waste and potential risk
- Holistic Brand Safety & Suitability Measurement: With these new products, we can ensure campaign-level reporting to validate your campaigns are appearing next to brand suitable podcasts, and that your brand suitability targeting strategy is working as intended
Drive performance and scale your brand on Spotify. Access the one sheet and contact an IAS representative to get started today.
Note: IAS Brand Safety and Suitability Features, inclusive of Targeting and Measurement on the Spotify Audience Network is currently available in the U.S.
