Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment. Starcom UK’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to...
As the digital industry becomes increasingly complex, transparency remains at the heart of campaign success. The need to understand media value and connect the dots between marketing efforts and results is driving conversations across the industry. Whether you’re focused on...
A powerful, one-stop solution for YouTube advertising, Channel Science combines four solutions into one: brand safety and suitability, contextual targeting, performance optimization and reporting for YouTube advertisers.
IAS and Pinterest have partnered to provide transparency into how ad campaigns are performing by measuring Viewability and Invalid Traffic
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.
IAS and Channel Factory introduce Channel Science, giving advertisers the most comprehensive YouTube brand safety and suitability optimization solution on the market.
Even though consumers are spending more time at home, increasing privacy legislation creates new challenges for advertisers to reach consumers. Here's how advertisers can engage consumers on Facebook.
The Facebook content allow list solution allows marketers to run video ads alongside vetted in-stream video content in a brand suitable environment.
YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.