Social Platforms Archives

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Integral Ad Science (IAS) is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio investments, ensuring consistency across the entire YouTube...

June 11, 2026

Brand Safety & Suitability Featured Product Social Platforms

Stop Wasting Ad Dollars: How Social Optimization Changes the Math

Stop wasting social ad spend in 2026. Learn how IAS Social Optimization boosts engagement, lowers CPMs, and reduces unsuitable impressions for more efficient, data-driven campaigns.

May 22, 2026

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

Featured Our Partners Social Platforms

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

Maximize ROI on Meta's Threads! IAS expands its AI-driven Content Block Lists to Threads feed, offering real-time, customized brand protection and industry-leading AI classification for confident scaling.

May 18, 2026

What Winning Brands Do Differently on Social in 2026

In this environment, the brands winning on social aren't just spending more. They're operating smarter. They've made a fundamental shift in how they think about social media quality — and it's showing up in their results.

April 30, 2026

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Our Partners Product Social Platforms

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok’s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media...

April 20, 2026

Why Brand Safety on Social Is No Longer Enough

The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total...

April 16, 2026

Social Platforms

IAS’s Evolving Partnership with X

UPDATED: March 2, 2026 IAS’s AI-driven measurement and optimization solutions help brands drive superior results in the rapidly changing digital media landscape. For over six years, IAS has partnered with X (formerly Twitter) to support marketers investing on the platform....

March 2, 2026

Brand Safety & Suitability Case Studies Featured Research Social Platforms

Social Performance Without Compromise

If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...

February 26, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Open Web Social Platforms

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact,...

January 13, 2026

IAS Brings Total Media Quality Measurement to Nextdoor Advertisers

Product Social Platforms

IAS Brings Total Media Quality Measurement to Nextdoor Advertisers

IAS is expanding our Total Media Quality solution to Nextdoor, giving advertisers a new level of confidence and transparency on one of today’s fastest-growing neighborhood platforms.

January 12, 2026

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Category: Social Platforms

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Stop Wasting Ad Dollars: How Social Optimization Changes the Math

Maximizing ROI on Meta: IAS Expands AI-Driven Content Block Lists to Threads

What Winning Brands Do Differently on Social in 2026

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Why Brand Safety on Social Is No Longer Enough

IAS’s Evolving Partnership with X

Social Performance Without Compromise

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

IAS Brings Total Media Quality Measurement to Nextdoor Advertisers

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