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Share on XThe evolution extends Total Media Quality measurement across CapCut, Lemon8, TikTok Lite (APAC) and TikTok’s TopView, Global GMV Max , Image and Carousel Ads and Search for Brand Auction, helping advertisers scale with confidence across TikTok’s evolving ecosystem.
With a global community of over 1 billion users, TikTok has rapidly evolved from a short-form video app into a massive ecosystem spanning search, commerce, creator tools, and lifestyle discovery. For brands, this expansion opens up exciting new ways to engage audiences—but it also means advertisers need to know their investments are protected across new surfaces and ad formats.
To help marketers navigate this expanding landscape, we are excited to announce a major expansion of our Total Media Quality (TMQ) coverage across CapCut, Lemon8, TikTok Lite (APAC), and other major TikTok placements.
AI-Powered Precision Across Formats
Powered by our AI-driven multimedia technology, TMQ analyzes video, audio, text, and images at scale. This gives advertisers the independent, trusted data they need to make smarter decisions, protect brand equity, reduce waste, and maximize media spend across TikTok’s ecosystem.
Available globally, this expanded coverage brings IAS’s rigorous media quality measurement to seven premium and emerging surfaces:
- TopView: Introduces media quality measurement for TikTok’s premium full-screen ad format shown when users open the app. IAS is expanding to offer Brand Safety & Suitability coverage in addition to the already existing Viewability/IVT measurement across one of TikTok’s highest-attention environments. Advertiser availability is limited to eligibility.
- GMV Max: Now available globally, GMV Max extends media quality measurement to TikTok Shop’s automated campaigns, giving advertisers visibility into where their shopping ads run and helping them maintain brand safety and suitability as spend scales.
- Image and Carousel Ads: Expands measurement coverage to TikTok’s static image and carousel ad formats, helping advertisers achieve holistic media quality reporting across both video and non-video inventory.
- Search for Brand Auction: Expands Search Results Page measurement to Brand Auction objectives through Automatic Placements, enabling advertisers to measure Search Feed and Search Results Page placements across the full TikTok Search funnel.
- TikTok Lite (APAC) This version of TikTok is optimized for devices with limited storage or slower connectivity, ensuring advertisers maintain consistency as TikTok’s reach extends to new audience segments and device types.
- Lemon8: Provides advertisers with media quality measurement across TikTok’s lifestyle and discovery platform, helping advertisers apply consistent brand safety and suitability standards as campaigns expand into shopping and interest-based content environments.
- CapCut: Extends independent media quality measurement to the CapCut app, an AI-powered video and photo editing platform, helping advertisers maintain transparency and confidence as creator-driven content and brand engagement continue to converge.
“TikTok continues to evolve rapidly, creating new opportunities for advertisers to engage consumers across a growing range of experiences. Our role is to ensure advertisers have trusted, independent measurement wherever they invest. With expanded Total Media Quality coverage across TikTok and CapCut’s premium and emerging surfaces, advertisers can protect their brands, reduce waste, and scale with confidence.”
— Lidiane Jones, CEO of IAS
Protecting and Scaling Brands Since 2020
Since launching our partnership with TikTok in 2020, IAS has continually expanded coverage to help brands navigate one of the world’s largest digital communities with complete confidence. By transforming massive data scale into actionable intelligence, we empower marketers to optimize global campaigns in real time to drive real business outcomes—from brand perception to sales lift.
Ready to Scale?
Speak to an IAS representative today to learn more about our Total Media Quality solutions.
