Custom Brand Segments Expand to Total Media Quality
IAS expands Custom Brand Segments to Total Media Quality, helping advertisers align pre-bid avoidance and post-bid measurement with brand-specific suitability.
The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season
IAS has expanded its Audience-Enhanced Targeting library with new segments built specifically for one of the year's most competitive shopping seasons.
IAS Quality Connect Brings Transparency to Publisher Campaign Optimization
IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.
IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk
Building upon the AI-driven brand safety and suitability solutions previously introduced for the Spotify Audience Network, IAS is bringing unmatched precision to the space. Through an expanded partnership with Spotify, IAS has launched episode-level pre-bid optimization for programmatic audio—available first...
Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns
Integral Ad Science (IAS) is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio investments, ensuring consistency across the entire YouTube...
IAS Agent: Always-On Campaign Insights Built for Action
When you need answers, IAS Agent accelerates your path to insight — surfacing clear, informed recommendations in minutes rather than hours. And because every recommendation comes with the reasoning behind it, you're never left in the dark. You stay confident...
Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now Live
Protect your brand from low-quality AI-generated content—before and after the bid–with IAS Quality Sync and Context Control Avoidance.
Stop Wasting Ad Dollars: How Social Optimization Changes the Math
Stop wasting social ad spend in 2026. Learn how IAS Social Optimization boosts engagement, lowers CPMs, and reduces unsuitable impressions for more efficient, data-driven campaigns.
What Winning Brands Do Differently on Social in 2026
In this environment, the brands winning on social aren't just spending more. They're operating smarter. They've made a fundamental shift in how they think about social media quality — and it's showing up in their results.
IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV
IAS is closing the transparency gap with IAS Total TV. This comprehensive suite of solutions is designed specifically to bring the clarity and accountability of linear broadcast to the streaming world.
Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions
Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok’s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media...
Why Brand Safety on Social Is No Longer Enough
The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total...
