Product Archives

TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers

IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business.

October 28, 2025

Elevating Transparency and Performance with IAS’s Impression Feed

Featured Insights Product

Elevating Transparency and Performance with IAS’s Impression Feed

Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what’s driving results. But for too long, much of that clarity has been locked inside the programmatic black box. Enter Impression Feed...

May 30, 2025

Brand Safety & Suitability Insights Product

How Advertisers Can Avoid Overblocking During Major Cultural Moments

Every year, major cultural moments like awards season, the Super Bowl, or March Madness generate headlines, social media buzz, and countless opportunities for advertisers to connect with highly engaged audiences. But overblocking has been an ongoing issue. For example, this...

April 17, 2025

Brand Safety & Suitability Featured Product Research

Performance & Brand Equity in the New Media Landscape

How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...

April 9, 2025

Brand Safety & Suitability Featured Insights Open Web Product

Supporting News While Ensuring Brand Suitability

In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....

April 9, 2025

Addressing Claims on IAS’s Fraud Detection Technology

Articles Product

Addressing Claims on IAS’s Fraud Detection Technology

IAS is committed to delivering the advertising industry’s most trusted and transparent media measurement and optimization offerings, and we will continue to take actions towards protecting customers from fraudulent actors. On March 28, media consultancy Adalytics issued a report containing...

April 3, 2025

Update: IAS’s Multi-Tiered Approach to Combating Ad Fraud

Articles Product

Update: IAS’s Multi-Tiered Approach to Combating Ad Fraud

On March 28, 2025, media consultancy Adalytics issued a report that includes unsubstantiated and misleading claims involving Integral Ad Science and our fraud detection. IAS takes these claims and the flawed assessment techniques upon which they’re based very seriously, as...

March 28, 2025

Beyond Keywords: IAS’s AI-Driven Contextual Protection

IAS didn’t improve keyword avoidance. We made it obsolete. Keyword-based brand safety is a relic. While others still rely on primitive keyword or URL scans, we’ve built a more sophisticated approach — one grounded in AI-powered, full-page contextual analysis. At...

March 27, 2025

IAS’s Approach to Brand Safety & Suitability

At IAS, we provide advertisers, media buyers, and publishers with robust tools and actionable insights to make educated, data-driven decisions. We believe transparency is essential for the digital ecosystem to thrive, driving efficiency and safety for all participants.

March 24, 2025

IAS’s Multi-Tiered Approach to Combating Ad Fraud

Ad Fraud Product

IAS’s Multi-Tiered Approach to Combating Ad Fraud

Ad fraud is sophisticated and purpose-built to avoid detection. Bad actors attempt to identify new vulnerabilities, gaps, and attack vectors every day. The constant evolution of ad fraud requires a connected, multi-stage approach to detect and avoid. At IAS, we...

March 21, 2025

1 2

Category: Product

TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers

Elevating Transparency and Performance with IAS’s Impression Feed

How Advertisers Can Avoid Overblocking During Major Cultural Moments

Performance & Brand Equity in the New Media Landscape

Supporting News While Ensuring Brand Suitability

Addressing Claims on IAS’s Fraud Detection Technology

Update: IAS’s Multi-Tiered Approach to Combating Ad Fraud

Beyond Keywords: IAS’s AI-Driven Contextual Protection

IAS’s Approach to Brand Safety & Suitability

IAS’s Multi-Tiered Approach to Combating Ad Fraud

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now