Make the most of every cent and every second
Our efficiency and optimization solutions work for your ads, so your ads can work better for you. With Total Visibility™, you gain full financial transparency and optimization for your supply path, while solutions like Automated Tag improve the overall tagging experience and reduce operational overhead. All while gaining access to the same Quality Impressions™, as always.
Discover how we can help enhance your media buys with our toolkit.
Every moment counts when you’re building your brand.
IAS’s suite of Efficiency & Optimization solutions is continually evolving, giving ad buyers and sellers greater control in driving efficiencies, optimization, and content adjacencies that lead to better business results. With Total Visibility™, advertisers gain impression-level financial insights and media quality verification to find the true cost of flagged media. Plus, our Automated Tag solution with Google reduces tag wrapping time to seconds, provides mid-flight optimization, and streamlines reporting, so you can launch and modify campaigns faster.
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Automated tag wrapping consolidates four manual steps into one simple process
Over the past several years, automated ad sales have gained traction and sophistication around the world, supporting a rise in media quality levels along the way. Gain access to high-performing, high-quality digital inventory through our open web solutions.
Activate more efficient campaigns, protect your spend, and deliver better ROI with Total Visibility™ — an exclusive, industry-first solution that delivers radical transparency into your open web media buys.
Experience automation in mere seconds. Spend less time tagging and more time optimizing with Automated Tag, our first-to-market solution for efficient tag management. Stay ahead of the competition with an automated workflow that lets you focus on campaign performance — without ever leaving your ad server’s platform.
HP has been an active participant in IAS’s Automated Tag beta with Google and we have seen a huge impact on time savings for our Ad Ops team. We’re excited that IAS’s verification is now automated within Google Campaign Manager allowing us to now launch campaigns faster with the third party protection our brand requires. We look forward to rolling out Automated Tag across all our campaigns.
– Chris Liberti, Global Ad Operations Lead
HP
Get deeper insights into cutting-edge Efficiency & Optimization solutions at the IAS Insider.
Retail marketers are no strangers to seasonal pressure. But when preparing for upcoming tentpole commerce events, it’s crucial to run efficient campaigns that drive outcomes. Read more for expert tips on executing successful campaigns during high-traffic retail moments.
IAS was proud to host and join conversations around unifying data signals, ethical AI, adaptive leadership, and so much more. Here are a few of our top highlights from the Croisette.
We’re pleased to announce first-to-market Snap Attention Measurement — a new product in partnership with Snap and Lumen Research to bring advanced attention insights to your campaigns.
Our global Help Center and customer success team can quickly address any questions you have about our Efficiency & Optimization solutions and workflows at any point.
Transparency is key to successful campaigns. Leverage these Frequently Asked Questions (FAQs) to find out what you need to know about efficiency and optimization solutions that drive results.
Efficiency can be improved by leveraging near real-time data, optimizing placements, and using tools like IAS to reduce waste and maximize ROI.
Ad optimization involves refining campaign strategies to achieve better performance metrics like CTR, viewability, and conversions. Optimization solutions streamline processes and maximize the performance of ad campaigns, and often involve using tools like autotagging and programmatic technologies to automate workflows, reduce manual effort, and improve outcomes and media quality.
Autotagging refers to an automated feature that automatically wraps ad campaign tags with additional verification tags for monitoring post-bid media quality. It streamlines the process of setting up ad verification by eliminating the need to manually add these tags to each campaign, significantly reducing time spent on campaign launch and management.
Programmatic advertising uses automation and real-time bidding to buy and place ads in optimal environments. IAS enhances this process by ensuring brand safety, fraud prevention, and contextual alignment, maximizing efficiency and performance.
IAS provides tools like automated tagging, near real-time analytics, and pre-bid integrations to streamline ad placement and measurement. These tools reduce manual processes, improve accuracy, and enhance campaign optimization.
Pre-bid optimization allows advertisers to evaluate and select ad placements before the bidding process. IAS’s solutions help optimize bids by filtering out unsafe or unsuitable environments, ensuring better campaign performance and reduced wasted spend.
IAS integrates with major demand-side platforms (DSPs) to provide optimization solutions for programmatic campaigns. This ensures ads are placed in suitable environments while reducing manual interventions and improving scalability.
Yes, efficiency solutions like programmatic optimization improve ad performance by ensuring ads reach the right audience in the right context. They also reduce wasted impressions and improve return on ad spend (ROAS). Other efficiency solutions like autotagging provide a streamlined and automated workflow that improves the overall tagging experience, reducing operational overhead and the chance of human error.
Yes, IAS provides cross-platform efficiency and optimization tools, ensuring consistent performance and streamlined workflows across desktop, mobile, video, and CTV campaigns.
