Make the most of every cent and every second
Our efficiency and optimization solutions work for your ads, so your ads can work better for you. With Total Visibility™, you gain full financial transparency and optimization for your supply path, while solutions like Automated Tag improve the overall tagging experience and reduce operational overhead. All while gaining access to the same Quality Impressions™, as always.
Discover how we can help enhance your media buys with our toolkit.
Every moment counts when you’re building your brand.
IAS’s suite of Efficiency & Optimization solutions is continually evolving, giving ad buyers and sellers greater control in driving efficiencies, optimization, and content adjacencies that lead to better business results. With Total Visibility™, advertisers gain impression-level financial insights and media quality verification to find the true cost of flagged media. Plus, our Automated Tag solution with Google reduces tag wrapping time to seconds, provides mid-flight optimization, and streamlines reporting, so you can launch and modify campaigns faster.
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Automated tag wrapping consolidates four manual steps into one simple process
Over the past several years, automated ad sales have gained traction and sophistication around the world, supporting a rise in media quality levels along the way. Gain access to high-performing, high-quality digital inventory through our open web solutions.
Activate more efficient campaigns, protect your spend, and deliver better ROI with Total Visibility™ — an exclusive, industry-first solution that delivers radical transparency into your open web media buys.
Experience automation in mere seconds. Spend less time tagging and more time optimizing with Automated Tag, our first-to-market solution for efficient tag management. Stay ahead of the competition with an automated workflow that lets you focus on campaign performance — without ever leaving your ad server’s platform.
HP has been an active participant in IAS’s Automated Tag beta with Google and we have seen a huge impact on time savings for our Ad Ops team. We’re excited that IAS’s verification is now automated within Google Campaign Manager allowing us to now launch campaigns faster with the third party protection our brand requires. We look forward to rolling out Automated Tag across all our campaigns.
– Chris Liberti, Global Ad Operations Lead
HP
Get deeper insights into cutting-edge Efficiency & Optimization solutions at the IAS Insider.
The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.
Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.
Our global Help Center and customer success team can quickly address any questions you have about our Efficiency & Optimization solutions and workflows at any point.
