Make the most of every cent and every second
Our efficiency & optimization solutions work for your ads, so your ads can work better for you. With Total Visibility™, you gain full financial transparency and optimization for your supply path, while solutions like Automated Tag improve the overall tagging experience and reduce operational overhead. All while gaining access to the same Quality Impressions™, as always.
Discover how we can help enhance your media buys with our toolkit.
Our efficiency & optimization solutions cover:
Every moment counts when you’re building your brand.
IAS’s suite of Efficiency & Optimization solutions is continually evolving, giving ad buyers and sellers greater control in driving efficiencies, optimization, and content adjacencies that lead to better business outcomes. With Total Visibility™, advertisers gain impression-level financial insights and media quality verification to find the true cost of flagged media. Plus, our Automated Tag solution with Google reduces tag wrapping time to seconds, provides mid-flight optimization, and streamlines reporting, so you can launch and modify campaigns faster.
Know exactly where every digital dollar goes.
Total Visibility™ saves advertisers an average of 24% of budget that would otherwise be lost in the supply chain
Time spent wrapping tags is reduced by around 50%
Automated tag wrapping consolidates 4 manual steps into one simple process
Programmatic buying gives efficiency new meaning
Total Visibility™
Activate more efficient campaigns, protect your spend, and deliver better ROI with Total Visibility™ — an exclusive, industry-first solution that delivers radical transparency into your programmatic media buys.
With Total Visibility™, you get:
- Transparent and actionable quality path optimization
- Near real-time, impression-level financial reporting
- In-depth reporting on violations and optimizations
Automated Tag
Experience automation in mere seconds. Spend less time tagging and more time optimizing with Automated Tag, our first-to-market solution for efficient tag management. Stay ahead of the competition with an automated workflow that lets you focus on campaign performance — without ever leaving your ad server’s platform.
With Automated Tag, you get:
- Automated tag wrapping that saves time and minimizes human error
- Centralized management and reconciliation of wrapped tags
- Greater operational efficiencies with increased control of the campaign set-up process
“HP has been an active participant in IAS's Automated Tag beta with Google and we have seen a huge impact on time savings for our Ad Ops team. We’re excited that IAS’s verification is now automated within Google Campaign Manager allowing us to now launch campaigns faster with the third party protection our brand requires. We look forward to rolling out Automated Tag across all our campaigns.”
Get deeper insights into cutting-edge Efficiency & Optimization solutions at the IAS Insider.
Let's face it — the programmatic buying experience is complicated. Supply path optimization helps, but it doesn't account for the lack of transparency when it comes to identifying quality inventory. So how can marketers optimize their supply paths for both quality and cost efficiency?
Experience end-to-end campaign efficiency. As part of this partnership, IAS and Mediaocean now provide advertisers with a simplified campaign creation and reconciliation process through IAS Signal and Mediaocean Prisma buyer workflow.
Fast responses for fast-moving campaigns.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our Efficiency & Optimization solutions and workflows at any point.
