Prove media value and maximize ad revenue
In order for digital media to thrive, publishers and brands need access to the same measure of media quality. Our solutions span media buyers and sellers, reducing discrepancies and creating a frictionless ad environment.
Strengthen your campaign results and focus on media quality with IAS as your partner.
Our publisher solutions include:
Your customers are our customers
As the trusted partner of 35% of the top 150 U.S. advertisers, we help publishers sell with confidence. Control the quality of your inventory, increase revenue, and save time through automation.
Your inventory is valuable—we’re here to prove it
Your top priority is providing relevant ad placements for your customers. With holistic metrics and automated optimization, you can eliminate impression waste and increase yield.
Maximized revenue
Optimize towards business outcomes and capitalize on more inventory by delivering highly viewable, contextually relevant, and suitable impressions.
Actionable insights
Access custom reporting with granular campaign-level analysis, monitor ad performance in near real-time, and use our data to optimize your inventory.
Automation & efficiency
Power your inventory to automatically optimize ad delivery down to the placement-level, for both direct and programmatic deals—say goodbye to the manual headaches.
Advertiser alignment
Reduce reporting discrepancies, optimize toward marketer requirements, and create a frictionless ad environment with detailed insight into your buyers’ campaign goals.
Start selling with confidence
With a comprehensive publisher product suite inclusive of verification, optimization, and Context Control, we help digital publishers take control of their inventory and deliver Quality Impressions™.
Publisher Verification
Verify your inventory is viewable, fraud free, and brand safe and suitable. Reduce friction and increase transparency with consistent, transferable, and actionable measurement. Establish yourself as a credible media partner to top marketers who won’t settle for anything less than perfect.
Publisher Optimization
Increase yield and eliminate impression waste with automation. Exceed your advertisers’ media quality standards by optimizing ad delivery, guaranteeing safe and suitable inventory, providing contextually relevant placements, and minimizing ad fraud.
Context Control
Increase ad performance by serving the right content, in the right environment, to the ideal audience. Command higher CPMs with advanced targeting, access to 1,200+ standard IAB-compliant categories, and the ability to create IAS-curated categories that match your advertiser’s goals.