Prove media value and maximise ad revenue
In order for digital media to thrive, publishers and brands need access to the same measure of media quality. Our solutions span media buyers and sellers, reducing discrepancies and creating a frictionless ad environment.
Strengthen your campaign results and focus on media quality with IAS as your partner.
Your inventory is valuable—we’re here to prove it
Your top priority is providing relevant ad placements for your customers. With holistic metrics and automated optimisation, you can eliminate impression waste and increase yield.
Start selling with confidence
With a comprehensive publisher product suite inclusive of verification, optimisation, and Context Control, we help digital publishers take control of their inventory and deliver Quality Impressions™.
Verify your inventory is viewable, fraud-free, brand safe and suitable. Reduce friction and increase transparency with consistent and actionable measurement. Establish yourself as the credible media partner to top marketers who won’t settle for anything less than perfect.
Increase yield and eliminate impression waste with automation. Exceed your advertisers’ media quality standards by optimising ad delivery, guaranteeing safe and suitable inventory, providing contextually relevant placements, and minimising ad fraud.
Increase ad performance by serving the right content, in the right environment, to the ideal audience. Command higher CPMs with advanced targeting, access to 1,200+ standard IAB-compliant categories, and the ability to create IAS-curated categories that match your advertiser’s goals.