The Halo Effect:
How ad environments impact
brand perception
DownloadWhat we do for you
Verify
Know that every impression had the opportunity to be effective
Optimise
Increase those opportunities to consistently improve results
Activate
Access metrics showing your campaign’s potential impact and how to increase it
Viewability
For digital ads to make an impact, they have to be seen. We help you reach consumers by making sure all ads have the opportunity to be viewed.
Ad fraud
Ad fraud is defined as any deliberate activity that prevents ads from being served to human users. No matter the cause—illegal bot activity, historically fraudulent URLs, or specific page-level fraud—we’re here to help protect you.
Brand safety
It’s important to put your message in the right environment. We help you protect your brands—and your spend—from unsafe or inappropriate content.
Across all screens
Who we work with
Award-winning solutions and team
We’re here for you whenever, wherever, and however you need help.
why ias
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