The digital landscape has expanded beyond developments we’ve come to expect. From groundbreaking advancements in AI and machine-learning technology to near-constant innovation across environments and channels, it’s clear that marketers are juggling more than ever before.
But an unpredictable digital landscape spells more opportunity.
In the latest edition of the Media Quality Report (MQR), we’re embracing change too. Along with a new layout, we’re diving even deeper into global trends with key highlights and regional breakouts. Plus, marketers can utilize the MQR companion workbook to make data-driven decisions even faster with a format that simplifies integration across media optimization systems.
Take a sneak peek at some of this year’s key trends:
– Time-in-view remained on a downward trajectory — but opportunity lies ahead
– Spikes in fraud impacted markets leading up to and during the 2022 Winter Olympics and the FIFA World Cup
– Quality Path Optimisation (QPO) uptake among ad buyers rose 533% throughout 2022
The annual MQR is the gold standard that gives marketers, publishers, and platforms across the globe actionable metrics to make informed marketing decisions. Download the report today to utilise IAS’s market-leading global benchmarks to help you drive business results.