HARNESS ATTENTION TO DRIVE PROVEN RESULTS
IAS Quality AttentionTM unifies media quality and eye tracking with machine learning to deliver proven results to brands worldwide. With Quality AttentionTM, global advertisers can increase return on investment, drive brand consideration, and boost conversions across campaigns.
Crack the code on the connection between attention and campaign performance.
Attention is one of the most complex and widely discussed topics in digital media — making it that much more important to measure. Quality AttentionTM allows marketers to unlock proven results without sacrificing media quality.
Quality AttentionTM is designed to help brands navigate through media clutter to seamlessly understand how media visibility, the ad environment, and human interaction can inform media strategies that drive proven results.
Marketers report up to 91% higher brand consideration after implementing Quality AttentionTM
RESEARCH-BASED APPROACH TO ATTENTION
IAS analyzed billions of impressions to determine that Attention is a function of three key categories — Visibility, Situation, and Interaction. The combination of these categories, developed from a host of campaign metrics, can predict if an impression is likely to lead to a business result.
EXPERT INDUSTRY INSIGHTS
Get deeper insights into cutting-edge solutions at the IAS Insider.
All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?
Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.
We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.
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