We provide the most actionable data to drive superior results
At IAS, innovation is at the core of everything we do. We build products, deliver solutions, and partner with industry leaders to maximize results for the world’s leading brands, publishers, and platforms. From unparalleled real-time data and insights to advanced machine learning and exclusive partnerships, IAS continues to set the global benchmark for trust and transparency in digital media quality.
The IAS Quality Impression™ is an MRC-accredited, proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression™ , a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo. With Quality Impressions™ and Quality Attention™, you can drive superior results.
Our Threat Lab is staffed with experts who identify and stop fraudulent activity. We work with law enforcement and academia to examine the forces behind digital advertising fraud. Most recently, our Threat Lab collaborated with Google to take down a fraudulent VPN app.
Total Visibility™ is an exclusive, industry-first solution that delivers radical transparency into your programmatic media buys. Recognizing an urgent need for more transparency in the programmatic supply chain, our team delivered a solution that reduces media waste, provides financial transparency, and optimizes programmatic buying. We remain committed to listening to our customers and innovating with purpose to provide quality solutions.
Our commitment to Media Quality
At IAS, our mission is to be the global benchmark for trust and transparency in digital media quality. Our annual Media Quality Report leverages our database of trillions of global data events measured each month to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.
History of Innovation
Integral Ad Science (IAS), formerly AdSafe Media,
is founded in New York City to address advertisers'
growing concerns about digital media quality
and brand safety.
IAS launches the first brand safety solution,
allowing advertisers to have more control
over where their advertising appears on
the open web.
IAS launches the first viewability solution
to give advertisers insight into whether
their digital ads are being seen.
IAS releases its first digital media quality
benchmarks for viewability and brand safety,
now shared annually via the Media
Viewability, Media Quality Report
IAS is granted a patent for proprietary ad
blocking technology that ensures advertisers
only pay for impressions that closely align
with their media quality goals.
IAS expands globally and opens our
first international office in London.
IAS receives Media Rating Council
(MRC) accreditation for innovative digital
technology capabilities surrounding
Ad fraud, Global expansion
IAS acquires mobile ad serving analytics
company, Simplytics, allowing advertisers
to verify and optimize for both in-app and
mobile web campaigns.
IAS unveils the first full-suite video
verification solution, allowing advertisers
to monitor brand safety, geo-location,
context, and suspicious activity.
IAS announces industry-leading social platform
partnerships with Facebook and YouTube.
IAS releases its proprietary Open Source
Software Development Kit (SDK) to the industry
at-large, unifying in-app measurement.
IAS becomes the first company awarded MRC
accreditation for viewability measurement
and SIVT detection for desktop and mobile
Facebook, YouTube (expanded coverage)
IAS measures viewability for video ads on
IAS widens global reach of brand safety
solution, with coverage across 40 languages.
IAS launches mobile in-app fraud
pre-bid segments and Publisher
Instagram, Twitter, Snapchat,
Verizon Media, Facebook Audience
IAS partners with YouTube to create a
scalable Brand Safety solution and is
selected by Google as their Preferred
Measurement Partner for brand safety and
IAS releases fraud and viewability
measurement with Snapchat to drive
greater transparency and media quality
measurability of in-app photos and
IAS releases Quality Impressions™ , formerly
known as "Qualified Ads," a unified media
quality metric which measures impressions
that are in-geo, brand safe, viewable,
and fraud free.
IAS pioneers the first connected TV (CTV)
verification solution with Verizon and
leading video publishers including Hulu,
Roku, and FireTV.
IAS acquires ADmantX, the leading
provider of cognitive semantic-based solutions,
enabling publishers and advertisers to match
ads with relevant online content at the page
Lisa Utzschneider joins IAS as Chief
Facebook (Brand safety),
YouTube (Brand safety)
IAS partners with Google to release Automated Tag
for Google Display and Video 360, a world-first
solution that provides an automated workflow
and improves time to activate IAS verification.
IAS launches Context Control Avoidance, which provides
precise classification of content at scale, and
Context Control Targeting, which enables targeting
for contextually relevant content to increase
recognition and engagement -- no cookies needed.
IAS partners with Amino Payments to release
Total Visibility, giving advertisers insight into
the percentage of wasted media and its financial
impact, and allowing them to optimize campaigns
toward cost-efficient and quality media.
IAS is certified for both ‘Brand Safety
Reporting’ and ‘Brand Suitability and Contextual
Targeting’ in the YouTube Measurement Program.
IAS partners with Channel Factory to develop
Channel Science, a solution that helps advertisers
ensure their YouTube TrueView campaigns are
even more brand-suitable and performance-driven.
Facebook, Pinterest, LinkedIn
Audience Network, Microsoft Audience
IAS acquires Amino Payments, a leading provider
of programmatic advertising transparency, to
continue delivering the most comprehensive set
of programmatic transparency solutions.
IAS completes its initial public offering.
IAS acquires Publica, accelerating its CTV
strategy to help publishers better monetize their
video programming across CTV devices and plans
to build additional tools that provide advertisers
with much-needed transparency into the quality
of CTV inventory.
IAS first in-feed solution is launched with
the TikTok Brand Safety Solution.
TikTok, Twitter (first in-feed brand
safety ever), and more
IAS acquires Context, a Paris-based digital content
classification company, enabling marketing
partners to identify brand suitable content
beyond standard frameworks and contextually
target with granularity.
IAS launches a CTV dashboard within IAS Signal
that delivers highly advanced, live insights on
media quality, allowing advertisers to measure
media quality with CTV data based on device,
app, channel, genre, content category, and rating.
Build the future of advertising
At IAS, we’re building solutions to help the advertising industry capture the attention of consumers and turn that attention into action. From data science to sales to IT, everyone has a part in moving the business forward. Our strength comes from the incredible diversity of perspectives, backgrounds, and skills, and it’s why we seek the brightest minds in the world to join our team.