Media Quality Report: 17th Edition
In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.
Category: Media Quality Reports
Media Quality Report: 16th Edition
At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.
H1 2021 Media Quality Report
Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key learnings from H1 2021, and present actionable opportunities for the industry as it prepares for a post-pandemic future.
On Demand: H2 2020 Media Quality Report Webinar
2020 brought unexpected changes that affected every aspect of life — and the digital advertising industry is no exception. As the world moves forward, IAS has taken a look at how unforgettable global events shaped digital advertising in an unprecedented...
IAS H2 2020 MQR Report
Last year, consumer behaviors shifted dramatically in response to a new stay-at-home normal. With less commuting and congregating, consumer eyes turned away from traditional media, and honed in on screens. So how did these changes affect the digital advertising ecosystem?...
Media Quality Report H2 2019: Top Takeaways
The IAS Media Quality Report offers an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. Here are the top takeaways from the H2 2019 MQR.
H2 2019 Media Quality Report
In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising industry needs the assurance that campaigns are viewed by real humans, in environments suitable to a brand’s image and message.
H2 2017 Media Quality Report: Collective action drives change
IAS analyzes hundreds of billions of impressions globally. We evaluate these impressions for viewability, potential ad fraud, and brand safety. Our bi-annual media quality report aggregates those findings to present the clearest possible picture of media quality worldwide.
H1 2017 Media Quality Report
In our H1 2017 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of...