Mobile & In-App Archives

IAS discusses the impact of in-game advertising standards

IAS discusses the impact of in-game advertising standards

What impact have the updated in-game ad standards had? Six months after the launch of the updated intrinsic in-game ad standards, IAS sat on a panel with Anzu, the IAB, and NBCUniversal to uncover what impact these standards have had...

March 13, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Programmatic Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

IAS now a badged TikTok Measurement Partner

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS now a badged TikTok Measurement Partner

IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor the quality of their media buys, ensuring their media investments across TikTok are appearing next to content that is brand safe and suitable.

February 24, 2023

Brand Safety & Suitability CTV & Video Events & Videos Featured Mobile & In-App

Watch On-Demand: Gaining Big in Gaming webinar

On March 7, join IAS and top thought leaders from Xaxis, Anzu, and The Trade Desk to explore opportunities in the gaming landscape and uncover why marketers should prioritize safety and suitability while capitalizing on the gaming boom.

February 17, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS & Twitter launch Tweet-level brand safety insights

IAS has teamed up with Twitter to offer marketers access to industry-leading brand safety and suitability measurement. There are 229 million active Twitter users worldwide. That’s 229 million potential opportunities for brands to connect with consumers. But with thousands of Tweets sent every second, how can marketers sift through the volume and noise to determine their ads are appearing in suitable environments?

January 26, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?

January 10, 2023

Health & beauty retailer exceeds benchmarks with IAS

Ad Fraud Brand Safety & Suitability Case Studies Contextual Targeting Mobile & In-App

Health & beauty retailer exceeds benchmarks with IAS

Guardian surpasses Singapore’s benchmarks with media quality across campaigns The challenge: Guardian, a Singapore-based health and beauty company, focused solely on the cost of their media buys to determine ROI. In order to look beyond cost, Guardian established a goal...

December 21, 2022

Ad Fraud Audio Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

The 2023 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 16, 2022

IAS expands media quality solutions for in-game media buys

Featured Insights Mobile & In-App Viewability

IAS expands media quality solutions for in-game media buys

To bring transparency to in-game advertising, IAS is partnering with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries. Through this partnership, marketers can now maximize media quality with best-in-class campaign reporting.

December 15, 2022

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Category: Mobile & In-App

IAS discusses the impact of in-game advertising standards

Undercover Context: Driving consumer engagement through non-obvious contextual links

IAS now a badged TikTok Measurement Partner

Watch On-Demand: Gaining Big in Gaming webinar

IAS & Twitter launch Tweet-level brand safety insights

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Health & beauty retailer exceeds benchmarks with IAS

The 2023 Industry Pulse

IAS expands media quality solutions for in-game media buys

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